Today, e-commerce videos are one of the most highly effective ways to showcase your products and services, attract new customers, and increase conversions.
As per a recent study, 84% of consumers have admitted that videos have convinced them into buying a product or service to a certain extent.
This speaks volumes about how videos can be extremely helpful in helping brands build trust and credibility in the minds of their existing as well as potential customers.
Moreover, they can also be instrumental in boosting SEO efforts and generating engagement on social media platforms.
Here are some tips and best practices on how to create and use video content for your e-commerce business:
How to Create Engaging and Informative Videos for Your Products and Services
Before you start creating a successful video marketing strategy, it’s necessary to define your goals and audience.
Begin by asking yourself and the team the following questions:
- What do you wish to achieve through your videos?
- What problems does your audience face?
- How would you measure the results of your video campaigns?
Once you have a clear idea of your objectives and target market, you can start planning and producing your videos.
Here are some key elements to consider:
- Selecting the appropriate type of video for your product or service is important. Whatever your goals and type of audience, you may want to create a variety of videos such as product demos, testimonial videos, tutorials, reviews, comparison videos, etc.
- Also, you must pay attention to using high-end equipment and software for producing videos. Well, there’s absolutely no requirement to spend thousands on professional film-making equipment, but you also need to ensure that your videos have good lighting, sound, and editing.
- You can make use of tools like Animoto, Lumen5, or InVideo to create engaging videos with minimal effort.
- Another important tip is to keep your videos short and simple. Considering the decreasing human attention span, it’s important to capture their interest and deliver your message in the meantime.
- An optimum length of 15 seconds to 75 seconds is preferred by brands, depending on the platform and purpose. Also, using clear and concise language and avoiding jargon can increase the possibility of fetching more views and increasing dwell time on the websites.
Lastly, do not forget to include a clear CTA. In the end, your video must tell a story and direct your viewers to take a certain action. It could be visiting your website or signing up for a demo of your new product, or even buying it.
How to Distribute and Promote Your Videos Across Different Channels
Publish your videos on your blog and website. Your website’s traffic will grow, and your SEO rankings and conversions will rise as a result.
Moreover, you may also host your videos on Wistia or Vidyard and embed them on your website. For greater exposure, make sure to add pertinent keywords, titles, descriptions, and tags to your videos.
Share your video-based content on social media platforms, as they are a fantastic tool for reaching a global audience. This will allow you to create buzz and increase your chances of engagement.
To distribute your videos to your fans and possible clients, you may do it on websites like Facebook, Instagram, YouTube, TikTok, or LinkedIn.
Utilizing the power of email is also a great option if you want to spread the reach of your videos. It can help you connect with your existing customers as well as potential ones.
For email marketing, using tools like Mailchimp, Snovio, Constant Contact, etc. is recommended since they come with a dedicated set of features focused on email marketing.
Also, you can track the open rates and click-through rates of your sent emails.
Lastly, measuring and analyzing the performance of your videos is crucial to attaining the marketing goals of a business.
You can take the help of tools such as Google Analytics, Hubspot Monitor, etc. to monitor metrics such as views, watch time, completion rate, CTR, etc. for better monitoring.
Conclusion
E-commerce videos, or videos in general, are powerful tools that can help you grow your e-commerce business manifolds.
They are an excellent medium to showcase new products and services, attract new customers, and increase conversions.
By following the tips and practices shared in the article above, you can generate a decent amount of engagement on your videos and fuel your business growth.
