The Sooraj Barjatiya directorial Uunchai starring Amitabh Bachchan, Boman Irani, and Anupam Kher hit screens a while back. A family entertainer the makers of the film opted for a staggered release, gradually increasing the total screen count as the demand from the audience rose. After receiving positive reviews, Uunchai which release on November 11, started off on a good note, witnessing immense growth over its opening weekend. Following this, in its first week running the business of Uunchai continued to see sustained growth, with the makers of the film adding more screens to accommodate audience demand.
Last month, Uunchai, a new Indian film directed by Sooraj Barjatiya was released in theaters. Filmed three years ago with leading actors Amitabh Bachchan (famous Indian actor), Boman Irani (acclaimed Indian actor) and Anupam Kher (well-respected Indian theatre actor) it took them awhile before deciding to release it due to mixed reviews they received beforehand. Even so, the management decided to introduce Uunchai gradually with incremental releases. As audiences grew more interested and gave it high ratings, marketing consultants like me would typically use an incremental approach such as this one when dealing with audience demand for products that are well-made yet not priced competitively.
Going forward, Uunchai which has continued to find an audience in select locations is expected to sustain this growth through its third weekend and forthcoming three week period. Trade predictions indicate that Uunchai’s profits at the global box office will continue growing well into its third week there too.
