Introduction remarketing google ads
It goes without saying that Google AdWords is a very complicated advertising platform, which gets even more complicated when you scale your monthly ad spend above $10,000. The cherry on top is that Google is always updating the platform for Google shopping ads. Since those who constantly experiment with new tactics, win the race. But it doesn’t always. Fortunately, we are going to share the best experiments. We’ll outline the precise steps we take to conduct market research and create Google Ads campaigns for marketing campaigns for SaaS companies.
Top Strategies For Google Ads Marketing for SaaS Companies
- Knowing Your SAAS Metrics
Knowing your SaaS metrics is vitally important before implementing any paid acquisition strategy using Google Ads, Meta (Facebook) Ads, Linkedin Ads, etc.
- “What is your desired TCPA (target cost per acquisition)?” Alternatively put,
- “What is the amount you can afford to pay and get new business and continue profit a turning?”
- “What is a customer’s average lifetime value (LTV)?”
- “How long is your payback period right now?”
- Create an Opportunity Analysis for Google Ads for Your SaaS Business
If you are serious about your shopping Ads, whether you are just starting out with Google Ads or have established campaigns under your belt, the first thing you should do is perform an opportunity analysis. Because they only finish the first step of this process—Keyword Research—many SaaS companies fail in this regard. Even though keyword research is unquestionably essential to finishing an opportunity analysis, it only provides a partial picture.
So what precisely is an analysis of opportunities? The monthly traffic that is available for the keywords you choose to include in the plan will be shown by an opportunity analysis. More significantly, the estimated cost of acquiring new clients and, in the event that you are aware of your backend conversion metrics, the potential amount of new MRR. Then afterwards you can opt for the remarketing google ads as well.
- Useful Naming Guidelines
This one doesn’t affect performance, but it does affect how quickly and effectively you can move around the account by understanding right away what each campaign and adgroup’s targeting and goal are. Which will free up more time for you to concentrate on the crucial tasks, like data analysis and significant change implementation. Even though it should go without saying, we constantly see accounts without clear naming guidelines for their shopping Ads and campaigns.
- Commence by Bidding Manually
Google Ads offers a range of Automated Bidding Strategies for the Google shopping ads that are intended to maximize results in line with your campaign’s goals. Google automatically sets bids based on the likelihood that your ad will result in clicks or conversions using historical data. Even though automated bidding strategies frequently work, we advise against testing them until your account has generated at least 15 conversions. This is due to the fact that Google’s machine learning depends on enough data to modify bids in an efficient manner; on the other hand, insufficient data could raise CPCs, which would raise CPAs.
- Put Offline Conversion Tracking Into Practice
Tracking online conversions, like a free demo or contact form submission, is crucial, but you should also think about setting up offline conversion tracking.
SaaS companies need to measure deals closed won, sales qualified leads (SQLs), and marketing qualified leads (MQLs) in addition to tracking online events. These metrics can help you make data-driven decisions to optimize your strategies and offer insightful information about how well your marketing and sales efforts are working.
You can find the keywords or segments that are costing you money but aren’t producing qualified leads by tracking these extra events. Without this information, one could assume that these areas are growing in investment and performing well. But in all honesty, they might just be causing frustration for your sales team.
- Funnel Strategy
Have you ever considered how long it takes a visitor to your website on their first visit before they take the desired action? It doesn’t usually happen on the first click. They may need to wait days, weeks, or even months to feel satisfied with their research and be prepared to begin a free trial or request a free demo. To see how long it takes for all traffic sources to convert, you can view this data in Google Analytics’ Conversions, Multi-Channel Funnels, and Time Lag report as well as in Google Ads’ Attribution Time Lag report.
The list of search terms that users have entered and that have caused your advertisement to appear or be clicked on is called the “search terms report.” The search terms that appear in this list may differ significantly from your keyword lists quite frequently because of the various keyword match types.
- Search Term Report to Impact Blogs
For this reason, you need to go over these lists frequently in order to spot new keyword opportunities as well as bad keywords for your shopping Ads. But that isn’t the point of this. There is usually a limited supply of “high intent” keywords for SaaS companies, as we covered in the opportunity analysis section at the beginning of this article. As a result, there is fierce competition and extremely high CPCs. We thus advise reviewing your search terms report to determine.
- As an Observation, Include Audiences in Your Campaigns
Reaching out to customers who are actively investigating or contrasting goods and services on YouTube, publisher and partner websites within the Google Display Network, and other online platforms is possible with in-market audiences. They can encourage small-scale conversions, which will enable you to establish a final point of contact with customers before they decide to make a purchase. These can be used as a targeting or observation setting in your search campaigns, much like remarketing google Ads lists.
Conclusion
In conclusion, SaaS (software-as-a-service) companies can use Google AdWords for their shopping Ads to launch profitable marketing campaigns, either on their own or with the assistance of a dedicated SaaS Google Ads agency. Pay-per-click (PPC) advertisements can provide a significant return on investment for your digital marketing strategy, regardless of your ultimate goal—lead conversion, brand awareness, or anything in between. Try these strategies and get your marketing for the SAAS company successful.
