Motion Array refers to an all-in-one video asset platform with unlimited downloads suitable for content creators. Here, you’ll get everything from stock footage to presets, templates, and music. This platform features about 17,000 templates, 10,000 presets, 100,000 music, 11,000 sound effects, 100,000 videos, and 100,000 photos.
Use of Video Graphics in Marketing
Video is one of the most used types of online content marketing. Animated videos and live-action are more used. When promoting services and products online, video graphics have played a huge role in creating quality videos and animation for businesses and marketers.
Any person looking to create the best quality videos in a simple, quick, and affordable way can greatly benefit from Motion Array. These include Animators, YouTubers, Video Editors, Photographers, Filmmakers, etc.
Importance of Motion Graphics in Marketing
Mixed Media
Graphics videos include a mix of graphics, video clips, photos, design elements, text, etc. Video graphics can assist you in hiding several issues within your media. For instance, if the images are too small for HD, you can easily resize them to operate within the composition.
Style and Branding
Motion graphics videos work for anyone irrespective of their message or brand identity. There are different formats so the message and tone can easily change with each video as the brand identity remains constant.
Moreover, it’s easy to change a graphics video to a template hence you can easily re-use it. When using it again you can change the media and message each time as your branding remains.
Storytelling
With video graphics, you can still tell a story just the same way as in a live-action animation and video. In addition, you can choose to include movement, music, and typography to build a narrative and tone for your videos. Remember, the order you use to tell your story is important for the viewer’s understanding.
Time and budget
Creating video content needs to be fast and reactive since social media moves very fast and the content appears on feeds within a short time. With previous live-action animation and filmmaking, there were several production phases that people had to go through before they got a complete video.
Motion array has simplified the process with its simple workflow. With templates available at Motion Array, one can easily create a branded graphics video within an hour and this leads to less cost. Speed and cost-effectiveness are the main priorities in this reactive digital world.
Role of Motion Array Templates in Brand Building
To have a consistent brand identity, you need several resources. However, Motion Array’s templates are one of the time-saving tools to help in building your brand identity. With this, you’ll have a cost-effective solution for your business and you’ll be able to create professional-looking marketing content.
Moreover, with Motion Array templates, you’ll be certain of consistency across different marketing content. The reason is, that they establish uniformity in typography, design elements, and color schemes and this strengthens brand identity on different marketing platforms. This consistency improves professionalism thus your business will present itself in a cohesive and polished manner improving its trustworthiness and credibility.
Motion Array Templates
Motion Array has a wide variety of templates suitable for brand building. Among them includes:
- Social Media Graphics: These templates streamline the creation of shareable and engaging content for social media platforms (Facebook, Instagram, Twitter, etc.). You can easily make branded posts, advertisements, and stories.
- Lower Thirds and Transitions: These templates offer professional transitions and overlays. Using the same transition in a video improves your brand aesthetic.
- Logos: These offer customizable designs suitable as a starting point when creating a logo. Moreover, Motion Array templates will animate your logo to improve the impact on your video content.
- Backgrounds: Motion Array has several backgrounds to allow you to set the atmosphere and the tone for different marketing materials, digital platforms, and presentations. Remember using a similar background template consistently creates uniformity and contributes to brand identity.
Where to Use Motion Array Graphics?
You can use graphics videos in any part of your marketing platform including social media, email marketing, landing pages, and at your website. The main key to having successful graphics marketing is understanding the purpose.
Motion graphics format displays complex ideas in a simplified visual language that a viewer can easily understand.
Moreover, video graphics also help in creating adverts and promotional videos particularly when mixing different techniques to form a new style. With a blend of video graphics and live-action techniques, you can easily create a powerful ad campaign.
Tips When Designing and Branding Your Identity
- Understanding your Audience
Firstly, you need to understand your audience by conducting thorough market research to understand their demographics, behaviors, pain points, and preferences. Understanding what inspires and motivates your audience will help you tailor your brand identity to their aspirations and needs.
- Consistency
Consistency helps in building a memorable and strong brand identity, trust, and reliability. Keep your brand logos, typography, colors, messaging, etc. same across all touchpoints (website, email marketing, social media, products, services, etc.)
- Differentiate and innovate
Find what’s unique about your brand and emphasize these distinctive qualities to make your brand memorable and authentic. This can be through innovative product offerings, a compelling brand story, or exceptional customer service.
Tips When Using Motion Array Graphics
- Learn Several Techniques
Motion Array has and allows you to explore the whole set of tools including templates, presets, music, sound effects, videos, photos, etc.
Just take your time and learn some techniques like title styles, picture-in-picture compositions, transitional movements, etc. Moreover, Motion Array contains a section of how-to and step-by-step video guides.
- Understand you Video
Having attainable goals will make your marketing successful. This can be getting more followers, more online recognition, or more sales. Understanding the main goal is very important in ensuring that you deliver the correct message and that you connect with your audience.
Plan for your videos (storyboarding and scripting) and be creative with your composition.
- Make Use of Pre-Animated Graphics Elements
Motion Array has a huge library of animated icons, typography, transitions, overlays, and motion graphics templates. Thus, you can effectively produce a cost-effective graphics video that matches your brand and delivers your message with just a customization.
