A few years ago, a small-scale alcohol producer named High Noon Spirits released their line of high quality alcoholic products. With an emphasis on delivering clean and pure drinks without compromising taste, this unique brand quickly became well known for providing some of the highest rated spirits in America.
In just 3 short years since its inception, this company had outdone far more established competitors such as White Claw, Truly, and Topo Chico. This success largely can be attributed to their distinct marketing strategies combined with their powerful parent company – E&J Gallo Winery.
E & J Gallo Winery launched High Noon Spirits Company on May 1, 2019, as its hard seltzer brand
On May 1, 2019 E & J Gallo Winery launched their new Hard Seltzer beverage, High Noon, in 32 states of the United States. Founded by brothers Ernest and Julio Gallo in 1933, this winery is located in Modesto, California.
It is the largest family-owned winery in the world which distributes alcoholic beverages across over 110 countries. Some of its well-known brands are Andre and Carlo Rossi; Britt West, Vice President and General Manager of Marketing for E & J Gallo Wineries said about High Noon Seltzer: We wanted to think outside the box when it comes to this new category within Alcoholic Beverages. Hard seltzers growing as demand from people who are watching their weight or need something less alcoholic that they can drink all day long.
Unlike the common and artificial sweetened flavors of other hard seltzers on the market, this one is made with all natural ingredients. The spirit-based beverage uses real vodka as well as juice instead of malt liquor or sugar for flavor. This will be a great alternative to those looking for something different in the Hard Seltzer category, said West.
High Noon partnered with Barstool Sports on May 4, 2020, to gain brand exposure
High Noon’s marketing partnership with Barstool Sports, a prominent sports media company, propelled the brand’s exposure to reach more than 66 million monthly unique users. It also became the number one selling hard seltzer in the United States in 2020. The press release of May 4, 2020, stated that the “innovative media partnership” with Barstool Sports was perfectly timed with the introduction of High Noon’s new flavors. “This media partnership is a natural fit for both brands – We both know REAL. High Noon is clearly differentiated by being the top-selling spirits-based Hard Seltzer made with Real Vodka and Real Juice, while Barstool Sports is the leader in genuine engaging content,” said West.
The partnership also resulted in the integration of High Noon across various flagship programs of Barstool Sports. What initially caught my eye was the can, and when I tasted it, I knew I wanted to partner with High Noon, said Dave Portnoy, CEO/President at Barstool Sports. It’s so refreshing, and I love that it’s made with real vodka. He adds: I’m excited to get behind this brand and share High Noon with our fans.
Joseph Gallo, the son of co-founder Ernest Gallo, presides over E & J Gallo Winery as the CEO and President
Under the watchful eye of CEO Joe Gallo, who is also president and son of High Noon Spirits’ co-founder Ernie Gallo, this parent company thrives.
In his latest reports and accolades, CEO of Gallo Wine Company, Joseph Gallo has been heralded as one of the best CEOs in business and was named to two Top Executive Lists for both Glassdoor and Business Insider. In addition to these honors, he also received the Employees’ Choice Award for being a Top Place to Work in 2018 from Glassdoor. I am grateful to have such a talented team at Gallo Wine Company and appreciate that our employees recognize us as a great place to work. Their hard work is what makes this company so successful, said Mr.Gallo when announcing this award.
FAQs About Who Owns High Noon
What Kind of Vodka is in High Noon?
Vodka is a product of 5x distillation that originates from corn grown in the Midwest. We only work with top quality producers who grow and distill this alcohol for us here in the Midwest, where we can produce it at just the right amount to taste.
How Many Flavors of High Noon Are There?
We offer refreshing iced teas in eleven different flavors: grapefruit, pineapple, black cherry, watermelon, peach, lime, mango, passion fruit, kiwi and guava. try them all!
Help! Where Can I Buy High Noon?
You can easily find stores around you where you can buy High Noon beers on our Where To Buy page. You could also go to your favorite grocery store, liquor store, or alcohol delivery service!
How Many Cans Come in a Pack? Do You Have Variety Packs Available?
Our high noon sun*sips come in boxes of four, a variety 8 pack* and a variety 12 pack.* Stay tuned for more updates about our new flavors*.
Conclusion
When it comes to High Noon, its message is crystal clear: we are all capable of great things if we set our minds to it. The production team behind this film – producers Stanley Kramer (Inherit the Wind (1960), director Fred Zinnemann (From Here to Eternity (1953) and writer Carl Foreman (Champion (1949)) – were far from Hollywood but devoted themselves wholeheartedly to making an Academy Award-worthy movie. With a cast consisting of veteran actors such as Gary Cooper, who acted in his third decade of being revered Hollywood actors, the film couldn’t have been anything shorter than the masterpiece it ended up becoming.
The uniqueness of High Noon is that it appeals to both the senses and intellect. Its understated yet memorable opening – Lee Van Cleef, Robert Wilkie, and Sheb Flying Purple People Eater Wooley waiting around on a Sunday morning while Tex Hitter sings his song – prepares the viewer for an almost real-time experience. From mid-morning to noon, we don’t stray far from Hadleyville’s Main Street.
