When it comes to packaging and presentation of products, labels are an important way to standout and also carry important information. Wrap around labels are one of the many types of labels currently in widespread use, due in no small part to their efficiency and adaptability. No matter if you are labelling bottles, jars or cans, wrap round labels are a fast and seamless way to brand your products. This post is going to look at what wrap around labelling is and why it’s become a popular choice for labelling in a range of industries.
What Is Wrap Around Labelling?
A wrap around label is defined as any label that wraps the entire circumference or more of a package. This method is a placement method found most frequently on cylindrical packages, such as beverage bottles, the bottles of make-up, condiments, etc.
Wrap around: Unlike front and back labels, which have to come up with two different design and information points; wrap around labels covering the entire circumference of the container increase the amount of available real estate for design and information alike. This translates to a seamless visual movement and an increased-on shelf presence of the product. Wrap around labels are typically constructed of paper, plastic, or synthetic films, and can be coated in a gloss, matte, or textured coatings to present a different look and feel for your brand.
Why Is Wrap Around Labelling So Popular?
A number of reasons underpin the increasing success of wrap around labelling. With the aesthetic appeal and practical benefits of this style, it’s easy to see why it has become a solution for many manufacturers and brands.
- Maximized Branding Space
One of the main reasons why wrap around labelling is preferred is because of the large amount of surface space that it covers. Brand logos, product information, nutritional data, ingredient lists, how-to-use, and even an element of storytelling can all be communicated in a visually integrated and simple to follow manner. This makes it perfect for products where lot of text information is needed, but you don’t want to bore your customer all with long text content.
The continuous design also ensures that brands can fully unleash their design imagination, and include eye-catching graphics and patterns to grab attention and gain shelf dominance.
- Enhanced Durability and Protection
Wrap around labels are usually bigger, this means they can keep the container protected from water and other environmental elements as well as scratches. And when printed on tough synthetic materials, they’ll stand up to handling, chilling and being splashed with water.
This added durability is crucial for items kept in moist or damp environments – beer, soda, body care – so your label will continue to look good long after the contents are gone!
- Cost-Effective Production
Wrap around labelling tends to be even more efficient and cheaper than other sorts of labelling for production and economy. These stickers are typically affixed using automated machines that swiftly apply the label around the bottle, which serves to speed production lines and reduce labor costs.
Being able to print multiple design layouts on the same roll or sheet also saves money, especially for brands with multiple lines of products or seasonal offers.
- Versatility Across Industries
Thru labelling is not restricted to a particular industry. It is in widespread use across the food and beverage, cosmetic, pharmaceutical and consumer product industries. It is easily adjustable to the round and oval shape of the containers, so it enables to set up many formats of packaging.
This flexibility enables brands to have a consistent packaging look across a variety of product lines, helping to build a brand identify and customer loyalty.
- Improved Customer Experience
The Wrap around labelling allows the customer to see all of the relevant product and ingredient information without turning the pack around or searching for small print. The transparent presentation increases usability and trust and, in turn, may positively impact shopping behavior.
What’s more, the label surface is quite smooth to touch and is of high quality, making the product more enjoyable to use.
Conclusion
Wrap around labels have grown in popularity because of the style and functionality they provide along with being an extremely cost-effective packaging solution. Through this 360-degree technical canvas for design and information, these labels allow brands to stand out and have an engaging visual dialogue with the customer, and also have practical advantages, such as durability and easy application.
Whether it’s a new product launch, or revamping an existing line, there are several benefits of wrap around labelling which you should explore to see which might work for your packaging strategy. With its wide variety of applications and popular with the customer, it is a proven and successful labelling option in today´s competitive market.
