A QR code is a type of barcode that can be scanned by a digital device to extract the information of the particular product. It contains data as a string of pixels arranged in a squared-shaped grip. Due to the fact that many smartphones come equipped with built-in QR readers, QR codes are often used in marketing and advertising campaigns. They can also be used to track product’s information in supply chain department.
Denso Wave, a Japanese company and Toyota subsidiary, developed the first QR code technology in 1994. They need to track vehicles and parts during the production process. So they needed a more precise method. They created a specific kind of barcode that could decode kanji, kana, and alphanumeric characters in order to accomplish this task.
QR Code vs. ThinQ QR Code
THINQ code is a new type of QR code that enables customers to retrieve details about their smart appliances and devices. This technique was created by LG Electronics. ThinQ code has a number of advantages over conventional QR codes. You can utilize THINQ QR codes to obtain warranty information, troubleshooting manuals, product manuals, and remote control and monitoring of your home appliances. They use an application software called THINQ that lets users scan the thinq qr code on the product and alter the settings for each device.
The fact that the THINQ QR code is dynamic sets it apart from more conventional ones. When you scan the code, the THINQ platform will retrieve the most recent data about your appliance or device from the server because it stores data in the cloud. You may manage your household electronics more effectively with this real-time data and save money on energy expenditures thanks to the deeper insights into usage patterns these codes offer.
What sort of product packaging can you put QR Codes on?
Primary Packaging
Anything from paper, cartons, cardboard, plastic, glass, and metal could be used for the packing. These labels include:
- a list of ingredients (mandatory in the US for GMO products)
- date of expiry
- any allergen information
This information can be made attractive and colorful in order to entice users to scan the QR Code. You can add a website QR code, a social media QR code, or a video QR code here. In order to enable customers to add the products to their cart for instant checkouts while purchasing, you can also use primary packaging QR Codes.
Secondary packaging
The product is delivered in this package. For instance, the box that holds your cosmetics, shampoo, or medications. Additionally, this kind of packaging requires information about the product, how-to manuals, and best-buy dates. To share this content, you can use URL QR Codes, Social Media QR Codes, PDF QR Codes, or YouTube QR Codes.
Tertiary Packaging
This typically refers to the boxes and crates in which multiple products are shipped in. With a website QR Code, this can still be used to strengthen the branding.
Why is a QR Code on product packaging so effective?
Here are some of the reasons why QR Code on product packaging is so effective:
- It provides product details and specifications.
- It delivers relevant deals and coupons.
- It ultimately increases the app downloads.
- It offers real-time videos of the product.
- It allows customers to reorder by increasing post-purchase engagement.
- It helps in instant checkouts (scan-and-go.)
- It drives missed call marketing.
Best practices to use QR Codes on product packaging
Include colorful QR codes: People are more likely to scan and interact with your goods if your QR codes are colorful and lively.
Make sure it can be scanned: Avoid including hues that make the scanning of QR Code difficult. Before putting a QR code on a product’s packaging, make sure to test it first. Additionally, make sure the printed QR Code is large enough to be scanned (at least 2 cm × 2 cm).
Add an effective CTA: Always incorporate a CTA that encourages customers to scan your QR Codes.
Focus on Placement: Be careful not to place your QR Code on a fold or corner. It ought to be prominently displayed and easy to find.
Concluding Remarks
You can always experiment with different approaches to make your product packaging exciting and enjoyable for your target market given the constant emergence of new trends in product packaging. Numerous surveys and analyses reveal that consumers are eager to use QR code technology.
Without a doubt, placing QR codes on product packaging is a smart way to sell the goods. Therefore, future packaging strategies will make every attempt to be innovative and go beyond the straightforward idea of packaging’s visual attractiveness.
Use dynamic QR codes wherever possible so you may update all the data in your QR code on the packaging.
FAQs
Who can scan the Thinq QR code on the product?
The smartphone users with QR code scanner app installed in their phones can scan the ThinQ QR code.
What is the purpose of scanning the Thinq QR code?
The ThinQ QR code provides you the access of product information and support resources.
How do I scan the Thinq QR code on the product?
Here are three simple steps to scan the ThinQ QR code:
- Open your QR code scanner app.
- Point it at the code.
- Follow the prompts.
What if my smartphone doesn’t have a QR code scanner app?
You can download a free QR code scanner app from Google Play Store or App Store.
What if the Thinq QR code doesn’t work or won’t scan?
Try to check your connection or try again in sufficient lighting.
