Augmented reality (AR) is a technology that enhances the real world with digital content, such as 3D models, images, videos, sounds, and texts. But, while AR is an exciting technology that piques the interest of different industries, its adoption is limited due to the complexity of mass accessibility.
WebAR is a new approach in the field of AR that allows users to access AR content directly from their web browsers without installing apps. WebAR uses HTML, CSS, JavaScript, and WebXR to create and display AR content on any website on all platforms and devices. The best part is the increased accessibility that can be bought using this mechanism, making it more suitable for commercial purposes in the future.
Why is WebAR the new talk among businesses?
It works on any device
WebAR can run on any device with a web browser, such as smartphones, tablets, laptops, desktops, and even smart glasses. You don’t need to worry about whether your device or operating system is compatible with the AR app. You just need to open a web page and enjoy the AR experience.
It’s easy to use
The easier your technology is to use, the easier it is to sell. This principle is ideally suited for new-age technologies like AR. It doesn’t require downloading or installing anything to access the AR content. You can simply scan a QR code, click a link, or type a URL to launch the AR experience. You can also use the web features you already know and love, such as bookmarks, history, search engines, and social media, to find and share the AR content.
It’s cheap to develop
You can use the web development tools and frameworks you are familiar with to create and edit AR content with little or no coding. You don’t need to create different versions of the AR app for other platforms or devices. You can also update the AR content easily and quickly without asking users to update their apps.
It’s engaging
WebAR can make the AR experience more immersive and interactive for users. You can access the AR content anytime and anywhere with your web browser. You don’t need to wait for the app to download or install or worry about your device’s storage space or battery life. You can also interact with the AR content in your environment and context, making you feel more present and involved.
WebAR is changing the way of the world in every field
Every few decades, a surge of change occurs in all industries; this time, it’s Augmented Reality. Studies show that interacting with AR can increase customer retention by 94%! And by 2024, 75% of the population using smartphones will be interacting with AR in some form, and guess what? WebAR is positioned to take the most significant share because of its easy-to-use controls and accessibility. Every industry is trying to teach this technology in their service like:
Marketing and advertising
WebAR can help you create remarkable and memorable marketing campaigns to boost your brand awareness and conversion rates. For example, UniteAR lets you tell your brand story with different types of digital content to connect with your target audience.
E-commerce
WebAR can improve your online shopping experience by letting you see and interact with the products in your space. For example, PlugXR lets you create 3D models of your products and publish them as WebAR content. You can then view the products in their actual size and shape, rotate them, zoom in or out, and even try them on.
Education
WebAR can provide interactive and immersive learning experiences that enhance motivation and retention. It can Let teachers create augmented reality guides that show and tell you about the points of interest. You can then explore the topics visually with 3D models, images, videos, sounds, and texts.
Entertainment
WebAR can offer you fun experiences that can appeal to everyone. For example, MyWebAR lets artists create augmented reality art galleries that showcase their works in 3D. You can then view and interact with the artworks in your own space.
What is the future of WebAR?
WebAR is an exciting technology that can potentially change the future of augmented reality. By making AR content more accessible, scalable, and fun for users, WebAR can open up new possibilities and opportunities for different industries and domains. WebAR is still developing, but it is expected to grow fast in the next few years as more web browsers support WebXR standards and developers use web technologies to create AR content. New ideas within the scope of this technology are exciting to look forward to, especially for a brand or company looking to make a bang in the market. If you are looking to add this technology into your business, consider no-code creative design softwares with lower turn-around time and ease of use. PlugXR is one such software which is picking up, with reliable support and great WebAR capabilities.
