Modern manufacturers supply food packed. Thus, wrappers are of great importance in the modern food industry.
When it comes to snacks, they require particular packaging due to their physical characteristics. In most cases, snacks are afraid of moisture, humidity, sunlight, and other external impacts. The violation of proper storage conditions results in food becoming rancid, swelling, or rusting. This is why, one of the main functions of wrappers is to protect the content from environmental influences.
The second important purpose of modern snack wrappers is to attract consumers and stimulate sales. Brands design unique labels to make their products outstanding and eye-catching. Thus, by packing food in particular covers, enterprises can manage customer choices.
The last but not the least of the primary functions of packaging is its usability. When choosing a snack, a customer will always make a decision in favor of a product with a convenient easy-to-open packaging, that can be used outside the home.
In the article, we’re going to focus on innovative snack packaging ideas. Readers will find what trends guide businesses and realize the features of snack wrappers.
Trends in the Snack Food Market
Researchers conducted an annual survey to define top trends in the snack industry. They found out the following trends:
- Healthy snacks for the body. Modern consumers prefer to eat healthy food so the popularity shifted from chips and crackers to healthy snacks like muesli or fruit bars, seeds and nuts, and dried fruits. Here, great popularity is also given to protein bars, powders, and sports snacks.
- Single serving sizes. One more trend includes making portions for one-time consumption. Small snacks are packed to grab a bit and throw out a wrapper, which is convenient. Many people calculate calories nowadays. Thus, this trick helps attract such consumers since one portion is already calculated by a manufacturer.
- Resealable packages. This option is perfect for nuts, seeds, dried fruits, or other big-portion snacks. Equipping packages with resalable zippers allows for using packages over a long period, preserving taste and aroma, and preventing them from spilling out of the pack. Thus, it improves the comfort of usage.
Although several solutions are offered for the best snack packaging, flexible wrappers come as the leading type of cover. 90% of snacks are packed in flexible packages. The popularity of flexible wrappers is explained by advanced characteristics. Such covers are lightweight and require less material for manufacturing. Flexible wrappers have excellent physical properties, which allow for prolonged shelf life and guarantee optimal climate preservation inside packages. Finally, flexible covers from mono structures are sustainable and recyclable.
Uniflex comes as a highly reputable producer of flexible packaging for snacks. The agency offers custom solutions for any demand. The company implements modern technology and is aware of the latest trends to produce high-quality competitive covers for its clients.
Innovations in Snack Food Packaging
The global packaging market does not stand still; new technology is regularly introduced and implemented to improve wrapper quality and the process of its production. Here, you can explore the most popular snack packaging ideas.
1. Sustainability
Due to an increasing amount of waste, the need for garbage recycling and proper disposal arises. Thus, the industry observes a switch toward eco-friendly materials for wrapper production. Eco activists call upon waste sorting and recycling.
For instance, manufacturers use mono structures to make covers recyclable. Biodegradable materials are used to reduce the negative impact on the environment and speed up waste decomposition. The main effort of the modern packaging industry is to maximize the amount of recyclable, reused, and biodegradable covers.
2. Transparent inserts (windows)
Consumers dictate this trend. Transparency comes as a need to increase consumer loyalty and sales by providing them with the opportunity to observe the product and assess its quality and condition, brands draw consumers.
3. Combination of MAP & Active packaging
This trend implies the creation of a proper atmosphere inside covers to maintain product freshness, preserve its nutritional properties, and prevent spoilage. Here, CO2 or nitrogen are added to wrappers to avoid spoilage. Modified-atmosphere packaging innovation is the leading solution for modern enterprises. They protect from moisturizing and maintain the required climate throughout the shelf life.
4. Nanotechnology
The use of nano-tools allows for improving all stages of the production process from packing up to freshness control. Nano-tools can be integrated into different levels of interaction with the product. Here are some examples. Nanoparticles are used for wrapper manufacturing to make it truly durable and resistant. Nano-sensors allow for controlling freshness and alarm in the case of chemical changes. To summarize the article, note that flexible wrappers come as the best snack packaging design.
The high demand for these packages is due to the versatility of designs, their high barrier properties, and sustainability. Perfect physical properties make such wrappers durable, resistant, and environmentally friendly. In addition, producers of snack covers implement modern technologies and innovative solutions to make wrappers highly functional, comfortable, and attractive for consumers. Thus, it’s possible to pick a wrapper design to any taste. However, sustainability stands as the main criterion for modern manufacturers and conscious customers.
