In the data-driven world, data holds greater value for organizations. Varied types of data, such as customer information, business trends, operational data, and more, play a significant role in overall business growth.
Decision makers in organizations know how important data is to their business development. Data plays a key role in all business aspects, from improving customer experiences to planning marketing strategies to driving sales, and more.
In other words, your business data is the driving force behind your organization’s success.
Data in most organizations is fragmented and because of this they are unable to use their ever-increasing data to their business advantage, leading to missed opportunities and growth.
Enterprises need to break down data silos to better position themselves for growth and opportunity. In this article, we discuss the challenges of data silos and the solution used to integrate data from varied data sources.
Solutions are available to consolidate substantial amounts of business data to generate insights and derive value from it.
What are data silos?
Data silos means is referred to as isolated collection of data within an enterprise. The isolated data is maintained differently from other data that enterprise possesses. It means that the data in silo is not connected to the rest of the organization’s data set.
Data silos poses challenges for businesses, as it can result in data inconsistency or redundancy that deters enterprise’s data utilization and decision-making processes. Breaking down data silos is essential to integrate business data.
What causes data silos?
Business culture
In larger enterprises departments often work as independent units. Employees may not disclose data they keep for various business reasons. They may feel that sharing data would become a threat to their job or they keep the information as part of competition with others. This work culture of not sharing data among departments does not provide a work environment where employees need to work together to achieve common business goals.
Organizational structure
Data silos could not be a problem for companies where an employee’s focus is on their relevant department only. But for larger organizations, the case can be different. Achieving common business goals will require sharing of data across departments, management, staff, and various levels of management. Here data silos are a hindrance to business growth.
Technology
Although technology plays a key role in the growth of an organization, it contributes to siloed data. Departments use multiple technology systems or applications to manage their operations, and department-specific data is stored in the respective systems.
This makes it hard to share data among departments. For example, your sales team uses Salesforce automation tool to manage sales operations and your marketing department uses another tool. There might be common data that needs to be shared by sales and marketing teams. When using different applications or systems, imagine how difficult it would be to discover information.
Break down data silos with Microsoft
You can depend on the right data silos solution to combine your data. Using Microsoft Azure Synapse, you can gain insights from all your data, faster and efficiently.
Microsoft Azure Synapse is an analytics service that provides insights from all your data with quick speed. It provides a unified experience by bringing all your data together into a centralized location.
By integrating data, you can save time and money and ensure that you get better business outcomes. You can better serve your customers, target the right customers, increase sales and marketing performance, share information between departments, and enhance business growth – all with deep insights from your data.
The data that comes from Dynamics 365 apps, Power Apps and Power automate is huge. Customers now manage and store this data in Microsoft Dataverse, Common Data Service for data management.
Common Data Service acts as a secured database for Dynamics 365 apps. By combining data from across Dynamics 365 apps, Microsoft 365 and even their-party sources, your organization can get a comprehensive picture of your business.
When you plan to unearth deep insights, it would be better to use Common Data Service with Azure Synapse Analytics. With Azure Synapse analytics solution you can break data silos and easily share data with different apps and users.
Get expert guidance from the Microsoft Dynamics 365 partners in UAE, Saudi Arabia, Qatar, Oman, Bahrain, Jordan, Pakistan or anywhere in the MENA region
If your business wants to modernize data management, it is worthwhile to consider the expertise of Microsoft Partners.
Their professionals can help you transform your business operations with a modern and scalable data silos solution. Microsoft Azure provides a common workspace where you can organize and manage all your data in a single user experience.
Whether you run business in UAE, Saudi Arabia, Qatar, Oman, Bahrain, Jordan, or anywhere in the Mena region, you can partner with the trusted Microsoft technology partners there.
