As one of the most premier and best branding and advertising agency in Ahmedabad, we at HCF firmly believe in providing comprehensive solutions that cater to every advertising, marketing or branding need. Let’s have a look at what branding and advertising is:
Advertising Agency in Ahmedabad Takes Over
Advertising industry typically refers to capturing the attention of public to something, through a product or service. It is the art of selling and giving a particular product and/or service the spotlight it needs to stand out in the overly competitive and saturated market. We’ve been an advertising agency in Ahmedabad from 15+ years with an impressive client roster that spreads across industry sectors like healthcare, FMCG, real estate, finance, and much more.
HCF has been a pioneer when it comes to delivering advertising collaterals that just hit the spot. Take Real Bites for example, a namkeen/ everyday snack conglomerate that wanted to showcase its offerings through outdoor advertising and print media. Throughout the year, the brand wanted to create a presence during IPL, the auspicious Sharavan month, and many more. As one of the best advertising agencies in Ahmedabad, we created clutter-breaking creatives with communication that not only create a buzz but assure brand recall. Similar was done when teh famous mouth freshener brand, Premchand Dhanadal, wanted to just showcase a presence that does two things: showcasing the brand as contemporary and relevant; and brand recall.
Advertising is simply leaving a mark on your consumer base. A way of highlighting your product in the cluttered market. And HCF has a knack for creating advertising collaterals that stand out.
Branding As A Whole
More or less, advertising and branding go hand in hand. Branding refers to creating a brand. It includes all aspects: establishing the brand name, cracking the communication in order to position the brand effectively in the market, working on the logo and packaging design, creating a design guildine or a set of brand guidelines. These are the functions of what falls under the bigger umbrella of branding.
As a branding agency in Ahmedabad, we’ve revamped, created, and established brands across fields, namely FMCG, real estate, and pharmaceutical. The most recent would be revamping everyone’s beloved tea based in Saurashtra, Umiya Tea. The brand wanted to cater to a wider audience to eventually make a PAN India presence. We started with revamping the logo that reflects the very core of the brand – quality. With that, we moved on to revamp the packaging of their cult-favourite teas. What remains at the core of branding is not just the revamp or simply creating the brand, next comes a round of advertising that assures brand recognition and awareness. Simply changing the collaterals doesn’t standalone, an effective advertising campaign has to be carried out. This could include print media like leaflets, mailers, brochures, flyers, business cards, billboards and so on. Taking Umiya Tea again as an example, we spread out a six month post revamp advertising campaign that made sure that the brand has an exposure through and through.
North Gujarat’s famous dairy Bharat Horns got a hip, youth makeover to cater to a wider audience. We revamped the brand name, developed a communication and the packaging to be more in line with the competitive dairy market today since the brand manufactures both, dairy and food products.
Final Thoughts
Hetarsh Creative Force, or HCF, has been an advertising and branding agency in Ahmedabad for a long time. With a rich experience of 15+ years in this field, we understand the intricacies that go into creating and establishing a brand to take it to newer and better heights.
