After having a surprisingly good first day, Friday with collections hovering around 3.06 crores (Rs 30 million), it seemed like Roohi had an average second weekend at the box office, earning just between 1.9 to 2.1 crores (Rs 19 million) on Saturday. However, what was alarming was that it dropped off in the morning showings and got worse throughout the day – which seems strange because earlier in the week during its opening days, UP and Bihar were doing well when compared to Delhi – so this could mean Roohi might be slightly below expectations or needs some kind of publicity push soon before word spreads too fast about how bad they are doing financially.
The decline in the metro areas was significant because of several reasons – partly because of some mixed reviews, mostly from Thursday which seemed to carry over into Friday evening when weekday effects usually subside – plus, we’re currently experiencing higher numbers for Covid cases nationwide on a daily basis. There’s still a chance that the movie will exceed 2.2 crores on Day 2 depending on how Saturday night and Sunday matinee screenings turn out at the large chain theaters around the country. But statistically, we can expect Friday late show receipts to decline even further due to competing interests from those watching the India vs England T20 international cricket match.
An Indian film entitled Roohi, produced by Vijan and Sony Pictures International Productions, has been released in other countries as well. Although it will take time before things return to normalcy, Roohi – featuring actors such as Rajkummar Rao – seems to be benefitting from its release in Australia. In the New Zealand territory alone, the film earned $5 million after earning $3 million in the Australian territory only three weeks ago.
