Roohi has breathednew life into theatres, becoming the first Bollywood movie to perform well during its four day extended weekend. A total of Rs. 12.58 crores were earned and an even greater Rs. 3.85 crores came in on Sunday. This is especially impressive when compared to the usual decline in ticket sales during the pandemic; a year ago this sort of success was expected.
Though the has a ways to go in terms of box office collections, it has shown remarkable consistency throughout the first four days. Even with mixed reviews and limited industry support, the consistent attendance shows that audience word of mouth is favorable. The fact that this trend is maintained, even in a time of pandemic, suggests that audiences have not been discouraged.
With the of increasing their weekday footfalls, Rajkummar Rao, Janhvi Kapoor, and Varun Sharma hope to amass collections of around Rs. 17-18 crores by the end of the first week. A lifetime total exceeding Rs. 20 crores is virtually certain, but the best outcome would be a range of Rs. 25-28 crores. The simultaneous release of Mumbai Saga as a big–budget film will give viewers an unprecedented opportunity to choose between two high–profile titles.
Note: All collections as per production and distribution sources
