Rumors of Bhool Bhulaiyaa2 began circling among filmmakers in early 2019 after Kartik Aaryan accepted the role. For many, the future success of this project would be difficult without meeting expectations because its predecessor was so successful. Three years later, more than fulfilling personal obligations for the franchise, a larger burden weighed on him as he began making promises to revitalize Indian cinema altogether. What started as an ordinary sequel now held greater significance and propelled Kartik Aaryan to take ownership of his work by delivering big.
As he did- surpassing expectations with £14 million in gross earnings on its opening day. These may not have been everyday numbers or even extraordinary when compared to past box office performances but they were truly admirable considering today’s odds against other Hindi movies: no holiday, ticket rates at unprecedented lows and widespread public sentiment suggesting otherwise.
All eyes are set on the burgeoning trend of Akshay Kumar’s new release which makes for a tempting buy and a smart decision going forward. To celebrate its successful opening, audiences could look forward to watching the film grow from this point onward when one or both parties meet together in matrimony. Currently at an unbelievably high Rs.50 crores*, expectations for additional increments are sky-high! Reviews are positive – despite being criticized for putting too many jokes in one frame – confirming its solid position near the top rankings as we inch closer towards its final tally.
Those who want to catch a glimpse of Kiara Advani while they can should hurry up before she gets married, while those looking for some perspective might want to watch Kangana Ranaut bestow her blessing onto another Bollywood favorite despite opposing competition bringing in what appears to be minimal returns so far (though this is just temporary).
*Estimates. Final numbers awaited
Note: All collections as per production and distribution sources