The Kashmir Files- directed by Vivek Agnihotri- had recently hit theaters, achieving unprecedented success and earning new records after achieving excellent reviews from critics. While the movie barely made about Rs 3.6 crores (roughly $555,000) during its opening weekend, it became tremendously popular among moviegoers who couldn’t get enough of it in the succeeding weeks, thanks to sab kaam ads—campaign marketing whose slogan reads Sabka Saath Sabka Vikas (Everyone’s Support = Everyone’s Progress). Driven purely by word-of-mouth advertising rather than costly promotional materials such as teaser videos or billboards, these campaigns worked wonders for The Kashmir Files because people kept spreading positive reviews everywhere they went. The long and short of it? On a hopeful note, when we compare the current numbers with those from decades ago or earlier generations, the sky is really the limit!
As per Aamir Khan’s formula, To measure a film’s success, you need to see the weekend figures and compare it with the total collection. For instance: 3 Idiots earned Rs. 40 crores on Friday-Sunday (weekend), but its lifetime earnings were only Rs. 202 crores; so when we compute how many times 3 Idiot made a hundred crore rupees during its four days at the box office, divided by its lifetime earnings, then that number tells us how much money would go in for every day of screening over 4 months – which works out to be around 6 lakh rupees per day! So if an average movie makes six lakh rupees in one day, then it becomes low-budget fare. But when these numbers work out to be between thirty lakh rupees and forty lakh rupees per screen over 4 months – such movies are blockbusters.
The Kashmir Files has a weekend-to-lifetime multipler of 8.83, much higher than its December 2021 release Pushpa: The Rise’s 7.04 multiplier. Furthermore, Anupam Kher’s film also surpasses other releases like Uri – The Surgical Strike (6.87) and Queen (6.10), while Hindi Medium (5.54) and Baahubali -The Beginning (5.31).
List of All Time Top 10 movies with the highest Weekend to Lifetime Multiple
The Kashmir Files – 8.83
Pushpa: The Rise – Part 1 – 8.54
Uri – The Surgical Strike – 6.87
Queen – 6.10
Hindi Medium – 5.54
Bahubali – The Beginning – 5.31
3 Idiots – 4.99
AndhaDhun – 4.97
Tanhaji – The Unsung Warrior – 4.51
OMG Oh My God! – 4.37
