For an acclaimed actor like Chhapaak, it was a weak start for this film with only Rs. 2.35 crores coming in on Monday; after getting off to a good start at the box office with Friday’s collection of Rs. 4.77 crores which also brought down from Thursday’s collection of Rs. 5 crores as well as Wednesday’s collection of Rs. 6 crore- which itself saw a considerable drop from Tuesday’s record high audience turnout of 8 lakhs rupees collected (Rs 6 crore).
Ideally, the Meghna Gulzar-directed movie needs to make at least 3 rupees more every day than it did yesterday and ideally make 5 rupees more each day than today; in order for its first week collections to be anywhere near what they need- about 50 million rupees or around 10 million US dollars if we converted them into American currency- but so far its just not happening according to plan- even though audiences liked it when they saw it so far!
Multiplex tickets are in high demand and though this trend may continue for a while, we need to keep up with the ever-changing trends. There are too many other movie theaters vying for our money, which is decreasing the revenue from my own theater each day. It stands at Rs. 21.37 crores so far but will still fluctuate depending on how much people attend screenings today.
