Choosing a career to move ahead in life is a difficult choice, requires a lot of thinking, right ? Growth, Stability & Income are some of the many things we think about when moving ahead with this decision. Well, the choice is yours, and if you’re thinking about pursuing a career in Digital Marketing, you’re in the right place.
The opportunities are great and the demand for Digital Marketing people is never ending, but what is Digital Marketing ?
It’s exactly what it sounds like. Digital Marketing is basically the process of promoting one’s goods or services, creating awareness, and retaining customers via digital platforms such as Search Engines, Social Media Sites, Emails, Blogs, Digital Advertising, etc. Interesting, right?
As of 2023, India has over 692 million internet users which is such a huge market for Digital Marketing Professionals. There are more than enough opportunities in the world of digital marketing. You can take these opportunities by enrolling yourself in a recognized digital marketing institute like Quibus Trainings and give your digital marketing career a kick start.
To be more specific, the blog below will tell you how digital marketing works, the different fields of digital marketing, the career, scope & income of digital marketers and so much more.
Digital Marketing Career Opportunities
Digital Marketing Manager
A Digital Marketing Manager oversees a team of digital marketers, coordinating and executing diverse campaigns across various platforms to achieve specific results. He’s the one responsible for creating, implementing, executing & overseeing digital marketing campaign strategies to meet the objectives.
A Digital Marketer must have 5+ years of experience in the field and certain certifications to back their expertise.
Search Engine Optimizer (SEO)
SEO person is one who works on improving the Google search ranking of your website to ensure an increase in traffic to your site. It involves growing your website organically for search engines to understand it better by reviewing, analyzing, and optimizing content and other metrics.
SEO is very necessary for businesses because search engines regularly change their algorithms and to ensure the growth and ranking of your websites, you must have a solid SEO background.
Social Media Manager
As the role suggests, a Social Media Manager handles and manages a company’s online presence across various social media sites such as Instagram, Facebook, X, etc.
Their role consists of creating and managing social media content and handling advertising for the generation of leads.
Content Marketing Specialist
As the name implies, Content Marketing involves creating content involving content strategy, keyword research, storytelling and so much more for the online world in the form of blogs, newsletters, videos, social media content etc.
Pay Per Click or SEM Analyst
Search Engine Marketing (SEM) specialists are responsible for displaying ads across the search engines & display networks to the targeted audience and generating leads for the business.
People with analytical know-how can surely go ahead in the field of SEM as there is high demand for efficient professionals.
Email Marketer
The person responsible for planning, monitoring, analyzing &executing email marketing campaigns is an Email Marketer.
It involves creativity, content creation, designing, tracking, analytics etc and so much more if you wanna get started.
Video Producer
The person who takes up the tasks of production of video from the start till the end, involving, planning, scriptwriting to directing, is a video producer. They ensure the creation of helpful and successful video projects.
Copywriter
There is a lot of writing involved in digital marketing and that’s where Copywriters play a major role by providing a wide range of content which means everything that involves writing such as product descriptions, emails, ads, etc.
Performance Marketer
A Performance Marketer focuses on driving specific outcomes or “performance” through online or marketing campaigns. They are all about quantifiable results.
Performance Marketers are ROI-focused, i.e., their primary goal is to provide a return on investment by optimizing various digital marketing strategies.
Automation Expert
Automating certain digital marketing activities using design, AI, and different software is basically what an Automation Expert is known for.
This helps in increasing efficiency and provides a better user experience. Proficiency in automation can lead to high pay in the field.
Data Analyst
A Data Analyst provides useful insights by collecting, analyzing, and interpreting the data related to the various digital marketing campaigns which help in making informed decisions, increasing performance, and achieving the marketing objectives.
Skills in Demand
In the constantly evolving world of digital marketing, certain skills are considerably high in demand due to the stiff competition businesses face these days. Here are a few of the digital marketing skills that are currently highly requested:
- Social Media Marketing
- Search engine optimization
- Content Marketing
- Data Analytics
- Pay per click/SEM Analyst
- Web design
- Email Marketing
- Copywriting
- Marketing Automation
Why Choose a Digital Marketing Career
- Digital Marketing is an Evolving Industry with Promising Scope
Digital Marketing is evolving daily as people spend a lot of time on the internet and there are new tools everyday to learn to understand how everything works. You can reach people worldwide, and personalize your messages, and it’s a big part of online shopping. it’s an exciting and growing industry.
- You Get to Showcase Your Creativity
Digital Marketing provides you a platform to showcase your creativity in any form you choose to. It can be a video, a blog post, social media trends, or whatever way you love to show your creativity, digital marketing is the way to go.
High Demand for Digital Marketing Jobs
Digital Marketing is growing daily and with growth and evolution comes opportunities. There has been and will always be a high demand for efficient digital marketers who are good at what they do.
Various Job Roles
Digital Marketing is so vast when it comes to choosing a field, you can be an SEO, Social Media person, Data Analyst, Copywriter etc and so much more.
No Location Barriers
The big plus of choosing a career in digital marketing is that all you need is a laptop and the internet to work, that’s it. You have the flexibility to choose your work hours and location while still being able to perform your job effectively.
Big-Money Career
Digital Marketing today is one of the most lucrative, high paying, and exciting careers in the world. You get to choose what you wanna do and gaining some practical experience will skyrocket your career.
Average Salary of Digital Marketers
| Job Position | Average Salary ( Per Annum ) |
| Digital Marketing Manager | Rs. 5,00,000 – Rs. 12,00,000 |
| SEO Specialist | Rs. 2,50,000 – Rs. 10,00,000 |
| Social Media Manager | Rs. 3,50,000 – Rs. 15,00,000 |
| Content Marketing Specialist | Rs. 4,00,000 – Rs. 15,00,000 |
| Pay Per Click or SEM Analyst | Rs. 3,00,000 – Rs. 10,00,000 |
| SEO Content Writer | Rs. 400,000 – Rs. 600,000 |
| Email Marketer | Rs. 4,00,000 – Rs. 8,00,000 |
| Video Producer | Rs. 450,000 – Rs. 10,00,000 |
| Copywriter | Rs. 400,000 – Rs. 600,000 |
| Performance Marketer | Rs. 3,00,000 – Rs. 8,00,000 |
| Automation Expert | Rs. 4,00,000 – Rs. 18,00,000 |
| Data Analyst | Rs. 2,00,000 – Rs. 10,00,000 |
How to Start a Career in Digital Marketing
Go for an Academic Digital Marketing Course or Certification
Start from the ground, gain some theoretical knowledge, and implement it practically. Practical skills are valued in digital marketing. Join a digital marketing course with certification nearby that provides practical aspects also to learn more about digital marketing in depth.
Try Free Courses to Learn More About Digital Marketing
There are a number of free courses available on the internet to get you started. Google offers a free digital marketing course for taking the first step.
Create a Strong Online Presence
Create an online presence as you keep learning. A blog, a social media profile etc whatever suits you. Establishing a robust online presence is essential for gaining practical experience in digital marketing.
Start Looking for the Right Digital Marketing Jobs
Start looking for jobs when you think you have the basic knowledge of what it takes to provide results in your field of choosing.
Become a Member of Freelancing Platforms
There’s always an option to become a freelancer if you don’t want to work a job. Gain practical skills and keep up with the trends in your field of digital marketing and you are good to go.
Digital Marketing Career Growth
Who Should Choose a Digital Marketing Career?
Anyone, and I mean anyone who is willing to learn daily, can choose digital marketing as a career. It is a very dynamic field and it doesn’t require any specific background for anyone to be eligible for it.
Specialization in Digital Marketing
As we have talked so much about Digital Marketing in this blog, you now have an idea how vast it can be and to gain specialisation in a certain field would increase your chances of getting a high paying job significantly. Some of those fields can be:
- Marketing Automation
- SEO (Search Engine Optimisation)
- Blogging
- E-Commerce
- Data Analytics
- Social Media Marketing
- SEM (Search Engine Marketing)
- Web Design and Web Development
And so much more.
Pros & cons of a Career in Digital Marketing
I’ll keep it short and simple. Below are some of the pros and cons of a digital marketing career
Pros:
- Always high in demand
- Diverse Opportunities
- Can be worked remotely
- Global Reach
- Allows you to showcase creativity
Cons:
- Constant changes in the field
- No fixed formula for success, will need to work hard
- Learning new things everyday
- Never Ending Information can overwhelm you
FAQs About Digital Marketing Career
- Can you get into digital marketing without any experience ?
Yes, you don’t need any sort of experience to start a career in digital marketing. Digital Marketing offers a wide range of entry-level positions and resources for beginners to learn the ropes.
With dedication and a strong work ethic, you can forge a successful career in digital marketing.
- Do I need a degree for a career in digital marketing ?
No, having a degree is not a requirement to begin a career in digital marketing. People from diverse educational backgrounds pursue digital marketing. What matters the most is your knowledge and skills in both theoretical and practical aspects of the field. Continuous learning & certifications can be as valuable as a degree.
- Is there a future in digital marketing?
Certainly, the future looks promising in the field of digital marketing. The opportunities are limitless due to the ongoing emergence of new trends and technologies. The potential in digital marketing is more significant than ever before.
- Is there a high demand for digital marketers?
Yes, Digital Marketers are in high demand more than ever as businesses easily rely on online channels to reach and engage their targeted audience for generating revenue. Digital Marketers who have efficient knowledge and skills are very likely to be well-paid by businesses.
- Is digital marketing a well-paid career?
Digital marketing is ranked as one of the most lucrative fields today, with companies actively searching for proficient digital marketers every day. You will get paid handsomely if you’re skillful and up-to-date regarding the trends and technologies.
- Is coding a requirement for digital marketing?
No, there is requirement to learn coding when beginning a career in digital marketing. Coding is not needed in most of the tasks performed in digital marketing. While it can be an advantage if you know coding but it surely isn’t a disadvantage if you do not.
