If you were tired of looking up how to create the best HubSpot website for your business, you landed in just the right place.
Although there aren’t many complicated steps to create a Website design in the Hubspot website builder, it can sometimes get a bit confusing, especially when there are too many resources online that complicate the process.
In reality, creating a HubSpot website is extremely simple and will take very little time. Apart from being simple, you will be pleasantly surprised at the quality of the Website design.
A HubSpot website is known to be functional, easy to navigate, professional, and much more.
Keep reading to know all the steps for website development using HubSpot website builder.
9 steps for website development
- Create a free HubSpot account
Start by creating a free HubSpot account.
When you click “Get started free” on Hubspot.com, it will require you to enter basic contact information like industry, your role, company name and size, and website URL.
If you are aiming to create your brand new HubSpot website and don’t have another one yet, don’t worry. HubSpot does not check the validity of these URLs.
You can type in a general placeholder domain such as www.yourbusinessname.com or any other domain you have purchased prior.
HubSpot also provides a free demo to familiarize you with the working of certain features. If you accidentally skipped the demo and need to access it later, you can still view the step-by-step guides.
- Choose a Theme and template
Now, you need to select the perfect theme for your HubSpot website.
The industry type, color palette, compatibility with your brand tone, and many other noteworthy points impact your chosen theme and template.
Some HubSpot themes allow you to use a pre-made template. It can make your entire designing process effortless as now you only need to customize the template according to your needs.
There are a bunch of HubSpot landing page templates, about page, and home page designs for you to choose from.
However, if you aren’t a beginner and want an advanced template, you can design one by picking up any theme you choose.
Installing HubSpot themes takes a few seconds, and then you can start building your site.
- Develop pages and Create Content
After making the necessary changes in your HubSpot template or theme, you can start generating website pages.
For this function, you can use the content editor in HubSpot. Now, to personalize web pages with custom videos, fonts, and images, you need to consider the following aspects:
- SEO settings
Altering the SEO settings according to your needs is crucial for your pages to perform well.
You can access these from the “settings” tab at the top of your screen.
Now you will be able to alter the page title, language, slug, meta description, and featured image. All these elements have an impact on the SEO of your page.
You can even embed a code at the page level in Advanced options.
Click on the “Optimize” tab beside “Settings”. This will show you a checklist of SEO optimizations. This helps beginners ensure that you have missed out on nothing.
If you have optimized all the aspects, chances are that you will get a noteworthy ranking on Google, with a combination of quality content and other SEO best practices.
- Adding a page to your Navigational Menu
You can add a page to your site’s navigational menu from Settings>Add page to a menu.
You can label your menu item, link it to a page and even drag to order them in your desired sequence.
- Adding more pages
Depending on your purpose of Website development, you can add more pages.
Click on Marketing> Website> Website pages. Some of the commonly used pages you might have to create are:
- Home Page
- About
- Store
- Contact
- Products
- Services
- Blog
- FAQs
Just click on the type of webpage and you will find a drag-and-drop editor there.
The free HubSpot website development plan allows you to have one blog with up to a hundred posts. Based on your requirement, you can update the plan.
- Setting up a blog
The blog is an important element of the webpage. You can educate your clients, spread brand awareness, and showcase your brand personality through the blog.
Focus on the content pillars relevant to your niche. You can enable comment moderation and include blog tags and author titles.
You can also customize the subscription frequency of your blog posts so that as soon as you publish the blogs, your users will be notified about them.
- Use advanced editing features
Once you have navigated through the content editor, you can do the following things on your website:
- Split your HubSpot assets
- Creation and management of smart content rules
- Choose which pages on the website can be edited by which team
- Run an A/B test on your webpage
- Connecting your domain
Although you can publish a site without any custom domain on the HubSpot.com subdomain, it is not advisable.
There are two main reasons for this. Firstly, there are chances that SEO is impacted here which is not too great for your brand. Secondly, it might compromise your brand’s credibility in the long run.
Investing that extra $10- $12 per year for a custom domain can help you tackle both of these problems and enhance your website development process.
To connect your domain, enter its name, specify where it will be used, then click next after filling in a few necessary details. Continue to locate and update your DNS records.
- Make your website live
It is finally time for the most exciting part of your website development journey.
Once you have ticked off all tasks in the checklist, click “publish” in the top right corner of your page. Then click on “Publish Now.”
- Add HubSpot integrations
HubSpot has tons of integrations that will help add more value to everyday tasks.
Add more functionalities by integrating some of the platform’s high-performing tools. They are flexible and designed to work well with your HubSpot website.
The integrations are quite easy, even for beginners. You can build a free and functional HubSpot website even with the free version.
You can use integrations to sort your working process, streamline tasks, and perform better.
- Optimize the performance of your website
Making your site live does not mean that your website development process is over.
For best performance, keep optimizing your webpage. This practice is important for attracting more visitors, better SEO rankings, and many more factors.
Keep hold of important metrics that benefit your website; this will ensure that you are progressing in the direction you want.
Conclusion
It can become a bit overwhelming for businesses that are just starting out the process od website development from scratch.
There are tons of things to consider and many steps to follow to create a HubSpot website.
In this scenario, HubSpot makes it easy for businesses of all sizes to start their website.
Even with a free plan, HubSpot allows brands to create a professional and functional website that can achieve the goals any other website is supposed to.
Whether you are building a website for lead generation, conversion, marketing, or brand awareness, you can achieve all of them effortlessly.
Although you build a website yourself owing to the ultimate ease of use, your ROI increases exponentially when you let a certified HubSpot development agency do it for you.
Expert professionals from a HubSpot development agency will be able to understand your needs according to your industry and cater the service to fit all the requirements. They will also optimize all important aspects to help you scale your business.
If you want a stellar website design, contact our HubSpot web developer today and reap the benefits of our vast expertise.
