Tradeshow events are of great importance for small businesses, startups, and enterprises alike. Successful brand activation campaigns and new product launches are always taking place at tradeshows across the world. However, these are highly contested events with similar businesses offering similar products and services. Brand activation marketing will always be important.
Also, the role these large tradeshows can play in boosting brand engagement is unprecedented. Successful tradeshow booths will incorporate unique ways to make their brand the most engaging. You need to be creative and deliver the right content to do just that. So, here are some brand engagement tricks that can help make your tradeshow booth stand out:
Brand Activation with Live Product Demos
One of the best ways to boost engagement on the event floor is to provide live product demos. For brands that will have the product available on the event floor, real demos are great opportunities. Also, think about live streaming the event and product demos for efficient brand engagement.
Put as much focus on the brand and product as possible. Highlight key features and demonstrate the functionality of the product in full detail. These tips will help get the brand and product out to the masses most efficiently. Use the power of your product to engage audiences.
Boost Engagement with on-Booth Discounts and Giveaways
Almost everyone in the audience at any tradeshow is a potential customer. Also, depending on the nature of your brand and the tradeshow, on-floor selling will be an option. What you can do to make it more interesting and engaging is to offer event-specific discounts, deals, and giveaways.
If you are a multi-product business, offer smaller products bundled for free with larger more expensive ones. Offer percentage discounts that are tradeshow booth-specific only. Provide incentives to your audience to influence their buying decisions. This will boost brand engagement in the process as well.
Small Treats for the Attendees on Your Booth
Ever thought about offering small treats and welcoming refreshments to your booth audience? If you haven’t, you are surely missing out. Some tradeshow organizers will not allow individual booths to offer eatables and refreshments. However, if you have the opportunity, it can be used very efficiently.
Offering something as simple and inexpensive as a glass of water can go a long way. Provide a cup of tea or coffee with a small cake, if possible, to welcome the audience. Boost brand engagement by making your tradeshow booth stand out from the rest. This will get your booth talked about the most as well.
Claw Machine for Interesting Pictures on the Event
Some unique ideas that haven’t been explored much for brand engagement at tradeshows involve fancy photo booths. If your brand can arrange interesting photo booths, it will stand out from the rest. A claw machine rentalis one of the best ways to boost engagement for your attendees at any large event.
Claw machines with moving cameras can capture images and videos from different perspectives. These machines are designed to capture unique content with dynamic subjects. Use these machines to capture and offer content in a meaningful way. Offer these pictures to your attendees to boost engagement.
Incorporate Robots and Automated Machines for Attraction
Robots and automated machines are new technology. For presentations and demos, brands can incorporate robots to make things look more interesting and engaging. A good brand activation agency will provide very attractive ways to include robots and automated machines in tradeshow booths.
Also, robots and automated machines do not have to be the products themselves. You can still include them in media content and presentations to boost brand engagement on the event floor. Techniques like these are still very new. Also, they help attract the most attention at tradeshow booths.
Creating the Right Tradeshow Booth Theme Is Important
Tradeshows are highly competitive business events that are often organized for the same business industry. This will ultimately mean that many different brands and sellers will offer similar products and services at the same floor. So, how do you make your booth stand out from the rest?
Well, for starters, getting the best booth space is important. Also, make sure to create engaging and interesting overall aesthetic themes. Use iPads, laptops, or the products themselves to engage audience interest. Use the power of large displays and screens to capture attention at these important events.
Focus on Lighting – It Should Be Uniform
Lighting often gets overlooked. However, its importance cannot be stressed enough for tradeshows and competitive events. Firstly, lighting should always be uniform for small tradeshow booths. Everything on and around the booth should be well-lit without being too well-lit. It needs to be balanced in all parts.
Also, lighting needs correct angles to work efficiently. Make sure to get additional lighting if the show-floor lighting isn’t quite enough. No light source should be directed into the eyeline of your booth attendees. It should directly light up the subject products and booth areas without causing an eyesore.
And Finally
Brand engagement is a basic necessity at tradeshows and similar business events. Intelligent ways to boost brand engagement are available for businesses and brands. Use the power of product demos and digital screens to emphasize your products and services. Do what you can to make your booth stand out from the rest on the event floor.
Offer small treats and event floor-specific deals, discounts, and bundled products. Go for advanced photo booth ideas including claw machines or 360-degree photo booths. Include robotic gadgets and focus on the quality of lighting at your booth. All these techniques will help boost brand engagement at important tradeshow events for future business success.
