On the of Eid, Salman Khan and Disha Patani’s much-anticipated movie Radhe – Your Most Wanted Bhai was finally released. This blockbuster saw an exclusive release on the OTT platform ZeePlex and theatres, making it the first major Bollywood release to try this approach. The big question now is whether the release was commercially successful for Salman Khan and the production team.
The of Radhe – Your Most Wanted Bhai through pay–per–view at a cost of Rs. 249 has been very successful. Bollywood Hungama reported that the film’s creators sold all the rights to ZEE for a whopping Rs. 190 cr. Considering the movie’s Cost of Production (CoP) at Rs. 90 cr., Salman Khan, the film’s producer, is set to receive a profit of Rs. 100 cr.
Initially, the planfor Salman and the movie creators to bring in Rs. 230 crore from the sale of the rights to ZEE, earning Salman Khan Rs. 130 crore in profit.
Attention presently focused on the amount of income that ZEE earns from their Pay Per View system, which could potentially be a benchmark for upcoming movies.
