From the moment Saand Ki Aankh was announced at the beginning of this year, it quickly made news headlines. Not a week passed without Taapsee Pannu, Bhumi Pednekar, or its marketing team sharing updates on social media platforms. Therefore, by making their presence known in this manner, they effectively generated greater awareness for their movie among potential viewers.
Anurag Kashyap’s production had always been meant to be a small-scale release. Despite it being Diwali weekend, the numbers weren’t anticipated to be huge. In reality, had it arrived on any ordinary Friday, its success would likely have been larger due to not having a huge film such as Housefull 4 coming out simultaneously, as well as avoiding impact from pre-Diwali activities and celebrations.
The collections have currently stalled at Rs. 0.60 crores and one must wait to see if they will remain steady as the Diwali period usually results in further declines. The ultimate determination, however, lies with Monday’s figures; considering the favorable critical reception for Tushar Hiranandani’s film, it could see a revival during the week.