With the release of Bhool Bhulaiyaa 2 the Hindi Film Industry has been revitalized in a most exceptional way. Opening last weekend with extraordinary responses across the board, Bhool Bhulaiyaa 2 started off in an estimated range between Rs 13.75-Rs 15.75 crore (depending on which classes performed better). Though it may seem like these numbers don’t amount to much for some, they’re already promising considering that this is only within its first week; if word spreads and interest surges from other people who would normally never watch a Bollywood film, then there could be a possibility for much greater success for Bhool Bhulaiyaa 2.
These performances keep viewers interested throughout different hours of the day and night, and though these kinds of ratings may seem common for Bollywood movies – these are still new heights for them and will likely inspire those working behind-the-scenes to push themselves harder next time around.
According to sources, the sequel to Bhool Bhulaiyaa became a huge commercial success. The large opening is due in part because of many factors-the branding power of Bhool Bhulaiyaa and Anees Bazmee’s names, Kartik Aaryan and Kiara Advani’s appeal with young people as well as the pull that these two stars had on audiences after promising trailers. In fact, it even surpassed Pandemic-which is currently going strong – previously setting records for Alia Bhatt during its own release day. Given this data, it is possible that momentum will continue trending upwards over the weekend.
