In today’s Era, where science has given a new shape to the world and with the help of technology, difficult work has become easy. But even in these modern days of technology, one name that has troubled the entire world is counterfeiting. Counterfeiting methods have troubled large companies, merchants, consumers, and governments alike. Counterfeiting is not only found in the form of currency and documents, but has also recently appeared in online products, clothing, handbags, shoes, pharmaceuticals, electronics, and fake logos and brands. According to a recent EUIPO( European Union Intellectual Property Office) report, counterfeit clothes, shoes, and other goods belonging to 258 brands with an estimated value of 87 million Euros were seized in Europe.
What is Anti Counterfeiting?
Anti-counterfeiting is the process of preventing and protecting counterfeit goods such as clothing, footwear, wine and spirits, electronics, watches, precious metals, product labeling and packaging, auto lubricants, brand protection, currency, and document protection. With counterfeit defense, company owners can be sure which items are genuine and which are fake. So the aim of anti-counterfeiting is to protect consumers from risky fake products.
AlpVision Best Anti-Counterfeit Solutions in the Market:
As such, there are many companies in the market that provide different types of anti-counterfeiting solutions and protect consumers from fraud. But AlpVision is a unique company with more than 20 years of experience in the industries and has come up with various solutions with its experienced team to prevent this scam. AlpVision has so far protected more than 30 billion products and more than 200 printers worldwide from counterfeiting. AlpVision Anti Counterfeit solutions are:
- Brand Protection
- Packaging and Labeling protection
- Physical Product Protection
- Document Security
- Counterfeit Statistics and Report with Brand Monitoring System
- Invisible Serialization
1- Brand Protection:
Counterfeiters make fake products of different brands like bottles, caps, electric appliances, and other products, and sell them in the market. Due to this the reputation of the brand is damaged and their trademark is violated. So how to see whether a brand is fake or genuine AlpVision provides invisible anti-counterfeit and product authentication solutions. They will provide invisible technology to seamlessly integrate into any security strategy of your brands whether offline or online and protect them. With Alpvision’s advanced brand protection technologies, companies and brand owners will easily verify counterfeit consumer products. AlpVision provides this solution to large companies like Forbes and protects 30 billion branded products worldwide.
2- Cryptoglyph- Packaging and Labeling Protection:
Counterfeiters often try to copy packaging and labels to make their fake products appear genuine. AlpVision Cryptoglyph is a digital and invisible anti-counterfeiting solution for packaging and label protection for printed products like labels, folding cartons, leaflets, documents, banknotes, cans, tin capsules, stick packs, and blister packs. Cryptoglyphs are applied to the printing process with conventional ink using a standard printing process.
In large volumes, the process involves punching thousands of microscopic holes in the varnish layer of labels, packaging, or certificates that counterfeiters cannot easily fake. A protected product’s authenticity is verified with a smartphone application in less than 3 seconds.
3- AlpVision Fingerprint – Physical Product Protection:
AlpVision Fingerprint is another interesting and invisible breakthrough anti-counterfeit solution. This technology detects the structure of physical products by comparing it to a previously obtained reference image. This information is then saved, and the smartphone application will detect whether this product is genuine or fake. This is the secret anti-counterfeiting and Authentication solution for physical products like Pharmaceutical products, Tobacco, Precious metals, Wine, and spirits, and automobile parts.
4- Document Security:
Counterfeiters make fake currencies and use them without the permission of the Government. It is against the rules of all countries. AlpVision provides a complete document security solution that protects high-value documents from tampering, counterfeiting, fraud, and forgery. AlpVision Cryptoglyph contains encrypted information and is integrated with the prepress. A completely invisible, non-intrusive pseudo-random pattern of embedded microdots fills the entire surface of the printed material’s imperfections, leaving its appearance unchanged.
5- Counterfeit Statistics and Report with Brand Monitoring System (BMS):
Security features are the best way to protect your company’s reputation and your customers from fraud. AlpVision provides dual technologies, allowing companies to track the usage of their products and analyze usage patterns that appear unusual or fraudulent. All the central data will be displayed on a platform called Brand Monitoring System. BMS works like Google Analytics which will tailor to the needs of the customer and brand owner. BMS will collect, generate, and present global authentication statistics along with additional data such as location, time, product information, results, user, and detection image.
6- Invisible product Serialization:
If you want to know who is selling your product. AlpVision invisible Product Serialization will trace your product and tell the exact location and Resseler ID. AlpVision’s solution integrates unique, invisible codes into your products, making them non-erasable.
Purpose and Key features of AlpVision’s Anti-Counterfeit Solutions:
As you know AlpVision’s sole purpose is to protect brands and businesses from fraud. AlpVision is a company that has been providing useful solutions to its customers since 2001 and saves more than 30 million products every year. These are the main features of the anti-counterfeit solution that make Alpvision unique from other companies.
- Highly Secure Against Copying
- Authenticate with a Mobile Phone
- Simple and Inexpensive to Implement
- Instant Positive Authentication
- Invisible Security
Conclusion:
In conclusion, counterfeiting not only damages brand reputation but also breaks consumer trust. This will badly affect companies, businesses, and consumers who will show mistrust in genuine products. The AlpVision anti-counterfeiting solution protects brands, companies, and consumers from these scams and protects brand reputation from counterfeiters. This will help the companies and brands so the users will show more trust in those brands.
