A fantastic promo video can take your marketing game to the next level. It can mean the difference between a funnel starving for leads and a marketing team busy with responding and interacting with high-interest prospects. So, a promotional campaign, when executed right, can be an absolute game-changer.
To make sure you can have that game-changer moment in your marketing, we’ve compiled 10 of the best promotional video production ideas to fill your mind with creative inspiration.
So, read on.
- Product Intro
What can be a better way to whet the appetite of your customers than giving them a spellbinding product launch video? One that not just enlists all the details, but communicates benefits in a powerful way, positions your product among your competitors, making it seam like a standout and piques their curiosity to the highest level.
That’s just one amazing promo video idea. Nine more to go to fill your creative inspiration.
- Teaser
Teaser videos can be great to build good hype around your product that is about to be launched.
Brands see them as a handy tool to arouse interest among their audience and prepare them for something big. So, if you want to see your promo turn into a blockbuster, consider including a teaser video in your campaign.
- Review Video
Reviews, particularly honest reviews shared by content creators also expose your brand to an astronomical number of audiences on socials. Therefore, going for a review video to boost your promotional campaign will always be worth it.
Review videos that feature peers or your customers are said to have a 90% higher conversion that generic promo advertising. So, customer video testimonials are legit gold for any brand vying for attention of new prospects.
- Product FAQs
The purpose of FAQ pages is to help inform your prospects better about a product, its potential uses and limitations. You may look into search results or even do your research on platforms like Reddit and Facebook, to figure out what are the biggest pain points of your customers and wins.
Make a series of FAQ videos of your product. Ensure that your video addresses their latest concerns.
So, it would be best to count on the freshest insights. Sharing such videos on your social channels would not just boost awareness, but also increase the number of high-interest leads for your product.
- Before and After
Such videos tell a story on their own. What’s worth taking note here is that people actually want to listen to people like them. Videos that lack original characters might be good to grab attention, but might not be the best to build rapport with your audience.
So, let your customers speak for you. Having them share their experience and story with your product will drive the highest level of engagement on your promotional videos. So, investing in a before and after video series for your promos will always be worth every penny of your marketing budget. Plus, such videos have proven to gain astronomical reach and engagement for products in the health and beauty category.
- Why your solution is a Must-Have
Another creative idea for a promo is to educate people on what they’re missing. Ask yourself what’s the most distinct feature of your product? Do you have a unique selling proposition? Is it compelling enough to outperform your competitors? How would it impact the lives of your customers? Tease that emotion of fulfillment or relief from pain, or whatever it is. Invest in a Must-have promo video, if you have a solid USP to outsell your competitors.
- Explainers
Explainer videos are another excellent way to go about your promotional campaign. Explainer promos are not just cool to educate your prospects about your product, but they may do a load of good to invite your customers for after-sales support and service, helping you build a long-lasting customer relationship.
Explainer promos have proven to be gold for ecommerce brands. And, you too can make the most out of them. Along with walkthrough videos, you can even create explainers around how-to-use, repair, replace parts, clean and care for the product.
- Employee story
This is another amazing way to engage people on professional social platforms like Linkedln. It would work best for employer brand endeavors. Having an employee sharing their success in a video tells a lot about how you treat your workers as an organization.
Such videos also indicate that you’re highly transparent with all your dealings within the organization and honor employees as talent, not a mere resource to promote a mechanistic work culture.
Something people in general would not encourage watching at all. So, honest employee stories would work best for corporate promos.
- A Day in the life
Additionally, you’ve another idea of doing a corporate video production this way. A day in the life of your loyal employee. A video that gives a walkthrough of how’s life at your workplace will inspire several hundreds of candidates to connect with your brand.
Not only will you attract talent, but also build a good reputation that will keep giving you for the years to come. So, investing in such videos is always a good option for a promotional campaign.
- Corporate culture video
Last, but not the least, you’ve a corporate culture video. Perhaps, the most popular promo style used by corporates these days. Such videos give us a peek into the corporate culture, shared values and a brand’s commitment towards social responsibility.
While such videos might not bring in financial gains directly, these can do a ton go well to build your social capital.
So, in order to become a thriving brand, you must have a promo video that showcases your corporate culture and why it’s the best to join and thrive for aspiring and talented individuals.
Wrap up
Let’s wrap this one up. Above we gave you ten of the best creative promo ideas for your next campaign. You can always to choose to invest in a variety of promo styles and types. Make sure to assess what’s best for your category and how does it resonate with your audience.
