There are plenty of CRM (content relationship management) platforms in the market, but Salesforce Marketing Cloud has risen out to be a leading name on the list. It has become a top name with around 24% share in the CRM market. Now, this statistic has directly influenced the quantity and quality of job opportunities that have emerged in association to this field.
Before you set out to learn Salesforce Marketing Cloud, you must have a lot of questions on your mind. And the first one would certainly be – exactly what is Salesforce Marketing Cloud. So, let’s begin with that!
What is Salesforce Marketing Cloud?
Let us take a basic take at – what is Salesforce Marketing Cloud.
Salesforce Marketing Cloud (SFMC) is a leading CRM platform that facilitates in delivering personalized and relevant journeys across multiple channels and devices. With this one platform, marketers are able to deliver accurate messages to their intended audience via the right channels.
Since the demand for skills and knowledge in this field are growing, this is the best time to learn it. And certainly, the right way to step forth is by enrolling in a leading Salesforce Marketing Cloud course. But first, here are the key components of SFMC.
Key Components of Salesforce Marketing Cloud
SFMC is made of six components that work seamlessly with one another. These components have led to Salesforce Marketing Cloud becoming such a widely adopted platform on a global level. Here is a brief intro to the components of SFMC. Learn more about them with a good training course.
- Journey Builder
This component of SFMC facilitates marketers in personalizing interactions throughout the phases as per the preferences and requirements of the consumer. It also takes in factors like the real-time behavior and demographics data.
- Social Studio
Social Studio is a platform that aids in scheduling, monitoring, and organizing an organization’s entire social media activity throughout the preferred channels. It is also referred to as Salesforce Marketing Cloud social media. With this, marketers can easily manage all organic and paid social media marketing campaigns.
- Interaction Studio
Interaction Studio is the tool that facilitates management and customization of customer interactions in real time. It is used to personalize the interactions with leads and clients to increase engagement, customer loyalty, and sales.
Also Read– Top 5 Features Of Salesforce Marketing Cloud
- Email Studio
A robust email marketing tool, Email Studio simplifies creating, delivering, and tracking email campaigns, which leads to high deliverability engagement and rates. There are plenty of perks of adopting Email Studio, including creating compelling emails, segmenting and targeting your audience, and distributing mails with confidence.
- Content Builder
It is a cross-channel content management app by Salesforce that aids in centralization of documents, content, and images. It is used by marketers for generating customizable and static content to be used in different areas of Marketing Cloud.
- Advertising Studio
It is a device used to optimize the utilization of CRM data to optimally target existing and potential customers across mobile, display, and social ad networks. The data is derived from various sources like site conversions, email campaigns, and mobile push interactions.
Benefits of Salesforce Marketing Cloud
SFMC is a platform that is this famous because of the plethora of benefits organizations obtain by adopting it. Every organization will find different benefits, but here are a common few of them –
- Data management
- Pace up lead generation
- Enhanced market position
- Third-party apps
- Anywhere access to data
- Custom dashboards & report
- Easy automation of marketing process
- Efforts evaluation
- Easy integration
- Reduced marketing costs
Of course, there are various other benefits that an organization experiences and enjoys upon adopting Salesforce Marketing Cloud. If you are someone who wishes to be a part of the top tech companies, then getting started in learning associated skills and gaining essential knowledge is a great place to begin.
Wrap-Up
Now you have an answer for ‘what is Salesforce Marketing Cloud’ along with knowledge about its key components. Earning a Salesforce Marketing Cloud certification is just what you need to enhance your future prospects of succeeding.
Become a certified Salesforce Marketing Cloud professional by learning everything about this platform from industry experts. Get started now and experience a successful future.
Want to learn more? Watch Complete Video- https://www.youtube.com/watch?v=U2JUHpltgvo
