You’re probably wondering if marketing a mobile app is similar to marketing any other product or service, like a local cake business or an eco-friendly makeup brand. Does it all work the same way? Do these campaigns actually make a difference? Or is it just going to be a worthless, time-consuming investment?
There’s only one way to find out. Keep reading!
While the marketing strategies you carry out might be similar, there is still a right way to do it when it comes to any specific product or service. And your marketing strategies are only rewarding when they’re done the right way. So once your mobile application development in Dubai has been successful, the next step is to level up your marketing game.
Level Up Your Mobile App Marketing with These Powerful Strategies
Promote it on TikTok.
If you’re looking for a cost-effective way that can make quite a big difference to your conversions, then you probably should consider TikTok. The app’s home to millennials and Gen Z, attracting over 10 billion active users each day. It is basically a breeding ground for everything innovative and trending. By creating an account on it and making your app trend with a hashtag could be the ultimate way to ace that marketing campaign.
But that’s not it. You can also partner up with influencers who have a large following. All you need to do is find an influencer who promotes content that’s related to your niche. They are usually an affordable option to reach your target audience and potential app users.
Reach Out to Podcasts
Whether during the long drive back home in the hectic traffic or an art session on Sunday morning, a lot of people have now resorted to listening to meaningful, soulful, value-adding podcasts over pop music. Reaching out to popular podcast creators who can talk about your app and inspire their users will vastly increase your mobile app’s conversion rates.
However, you need to make sure that the podcast creators you choose do not spend the entire duration of it marketing several brands and products. Opt for those who provide true value, and make sure they don’t sound too ‘sales-y’.
Moreover, you can also start your own podcast for your brand and use it to promote your app. This could be rather expensive compared to the other methods, but if done right, it can be very rewarding. It could be a great way to demonstrate your expertise, establish trust in your users minds, and let them know they’re in good hands. Once again, an important thing to keep in mind is to not make your podcast all about advertising your app.
Localize Your App
When it comes to localizing your app, it’s not just about having a couple of language translations. You might have reached out to the best mobile application development company in Dubai to create a ground-breaking app and launch it in international markets. But you don’t want your app to just sit there miserably without any visitors, right?
And one way to make it a successful marketing strategy is to localize the user experience of your app. Customers prefer when the content is up to their tastes and preferences, and it’s important that your app matches their needs.
For example, AirBnB suggests personal content like the best places to travel in Dubai for travelers who’re looking for a stay in the city. And if you take the Uber app in the UAE, it has a feature called Uber Chopper that allows customers to book a 15-minute or 25-minute aerial tour of Dubai’s landmarks, such as the Burj Khalifa, the Palm Jumeirah, and the World Islands.
I know what you’re thinking. That’s a little ‘EXTRA’. But hey, the city is too!
Launch a teaser video.
Sometimes, an attention-grabbing sneak peek video is all that it takes to turn a casually strolling Instagrammer into your app’s new user. Launching a short teaser video that hints a bit of suspense, evokes a sense of excitement, and promises a specific value to the user is actually a must when it comes to marketing in this digitally adept era.
Creating this video and sharing it on your social media will educate a large number of people about how valuable adding your app is to them. Align with your brand’s theme; not only are you marketing your app, but you’re also creating brand awareness. These videos can spread like wildfire, and with a paid boost, you’d have reached thousands in no time!
SEO Like a Pro
You’ve probably heard of SEO for your website, but what about app SEO? After the big launch, things can die down pretty soon. To make sure that your app sneaks in every now and then and is visible to users browsing the app store, you need to focus on app store SEO.
So how do you optimize your search engine rankings for your app? Well, the process is similar to optimizing your website’s rankings on Google. An SEO expert will primarily focus on optimizing your app in the app store by working on the metadata, headings, on-page SEO, and the app’s SEO.
Offer limited-time promotions.
We can’t deny that most of us here are victims of limited-time promotions. Sometimes it’s things we need, like a loaf of bread, or sometimes it’s just large-sized boots that might be useful for festival gifting six months later.
Whether it’s a housekeeping or a health tracking app, limited-time promotions can bring in so many more users for your app. Using a ‘Download app’ CTA on your website to avail these one-time promotions will help you tap into new markets and increase the brand awareness of your app as well.
Partner with YouTubers.
Have you ever come across that video of Lilly Singh promoting Grammarly? Now that’s a good example of partnering up with YouTubers to promote your mobile app. While it can break the bank quite a bit, you’ll probably be able to reach your niche audience and boost your app’s engagement and downloads.
YouTube is the second-most popular platform for influencer marketing. The platform can be used for various types of content to promote your app and will prove to be an effective marketing strategy for your app. You don’t necessarily have to select a YouTube celebrity for this. A YouTuber with a good number of subscribers and viewers, and popularity in your niche would do.
To reap benefits in the long term, you need to consistently work on your mobile app’s marketing. Nitpicking any of the above strategies and implementing them may help to increase the download one time, but if you want to keep growing on the numbers, you need to implement a couple of them every now and then to attain long-term success.