Yesterday, the much–talked–about Yash Raj Films production Shamshera, directed by Karan Malhotra and starring Ranbir Kapoor, Sanjay Dutt and Vaani Kapoor, was released with tepid responses from the audience. This high–profile project, with an impressive 4,350-screen release, had led to heightened expectations that the film would make an explosive start, yet despite the massive publicity it received, Shamshera opened to an underwhelming first day collection of just Rs. 10.25 cr.
Now, on its second day reports suggest that the film has seen a further decline in occupancy over morning and early afternoon shows. In fact, Shamshera has recorded lower footfalls in certain territories on its second day as compared to its first day. With morning and early afternoon shows displaying a low-key response, the burden of lifting the film’s collections fall squarely on evening and night shows. Trade predictions state that Shamshera will have to rely heavily on positive word of mouth and spot/ walk in bookings over evening and night shows.
Predicted by the current audience attendance, Shamshera’s Day 2 collections are likely to experience a decrease and be in the single digits. In this situation, the film may have difficulty in achieving a satisfactory total gross in its initial weekend.
