The Salman Khan starring action-packed drama Radhe – Your Most Wanted Bhai was one of the few releases for this holiday season in Gujarat and ran on most theatres for about a week before garnering attention from audiences. However, what made it stand out amongst other releases during this time frame is that due to the infestation of Covid-19, which resulted in no other films being able to reach an audience because they all closed down after 2 days when another Covid-19 outbreak occurred; Radhe managed to stay open an entire month. Instead of giving up or running off like every other movie because there were no others left around, it stayed open for much longer than anticipated thanks to how popular it had been throughout the duration that people would still come watch it despite the events unfolding around them.
Since June 27, Radhe – Your Most Wanted Bhai has been screened at three theaters – The Friday Cinema multiplex and the Rupam Cinema in Surat, as well as Amber Cinema in Jamnagar. These three theater managers elected to continue showing the film from Friday, July 2 onward since they found themselves making an average of 10 extra thousand rupees per day for each theatre.
However, after only five days worth of screenings, these earnings plummeted even lower for week five. It was reported by Bollywood Hungama when they reported on the movie’s weekend revenue totals that some showtimes were cancelled due to lack of interest. This trend continued on weekday evenings too with both low ticket sales and sparse attendance during screenings; the only exception being Amber Cinemas who still saw over 50% of their seats filled at its sessions (with some patrons reporting they had seen Radhe-Your Most Wanted Bhai twice).
A trade expert said to Bollywood Hungama, Radhe – Your Most Wanted Bhai collected around four thousand three hundred sixty-three rupees (INR) on Monday; fifteen hundred ninety-eight rupees (INR) on Tuesday; two thousand twenty-two rupees (INR) on Wednesday and two thousand six hundred sixteen rupees (INR) this Thursday. These are approximate estimates. With the latest figure of roughly one lakh eighty-one thousand three hundred thirty nine rupees (INR), Radhe – Your Most Wanted Bhai has earned 1,81,389 INR so far. This number is up by seventy six percent than what it earned last week– when it made only twenty three thousand seven hundred thirty five in total for the entire week.
In response to low ratings from audiences, Rupam Cinema has terminated the screenings of Radhe – Your Most Wanted Bhai effective Friday, July 9. Though they are screening two shows per day instead of three, The Friday Multiplex theater no longer airs Radhe – Your Most Wanted Bhai while Amber Theater will only air one show per day.
After six weeks with an average ticket price being less than two thousand rupees (Rs), it remains unclear whether or not the film will break even after its run ends this week. For smaller cinemas it’s been difficult because they don’t always receive support and marketing, said an anonymous industry insider who noted how few people come out to see Radhe – Your Most Wanted Bhai in theaters these days.
Radhe India box office summary at a glance
Week 1 (released in Agartala and Dharmanagar in Tripura)
Day 1 [13 May] – Rs. 10,432
Day 2 [14 May] – Rs. 22,518
Day 3 [15 May] – Rs. 13,485
Day 4 [16 May] – Rs. 13,485
Day 5 [17 May] – Rs. 1,155
Day 6 [18 May] – Rs. 1,155
Day 7 [19 May] – Rs. 509
Day 8 [20 May] – Rs. 509
Total – Rs. 63,248
Week 2 (released in Malegaon and Aurangabad in Maharashtra)
Day 9 [11 June] – Rs. 6,018
Day 10 [12 June] – Rs. 5,445
Day 11 [13 June] – Rs. 6,229
Day 12 [14 June] – Rs. 4,460
Day 13 [15 June] – Rs. 2,986
Day 14 [16 June] – Rs. 2,602
Day 15 [17 June] – Rs. 2,403
Total – Rs. 30,143
Week 3 (retained in Aurangabad in Maharashtra)
Day 16 [18 June] – Rs. 2,203
Day 17 [19 June] – Rs. 2,754
Day 18 [20 June] – Rs. 6,059
Day 19 [21 June] – Rs. 1,653
Day 20 [22 June] – Rs. 3,856
Day 21 [23 June] – Rs. 2,424
Day 22 [24 June] – Rs. 2,864
Total – Rs. 21,813
Week 4 (ran in Aurangabad in Maharashtra till the weekend; released in Gujarat from Sunday onwards)
Day 23 [25 June] – Rs. 2,864
Day 24 [26 June] – Rs. 881
Day 25 [27 June] – Rs. 10,471
Day 26 [28 June] – Rs. 7,626
Day 27 [29 June] – Rs. 5,018
Day 28 [30 June] – Rs. 4,706
Day 29 [1 July] – Rs. 5,950
Total – Rs. 37,516
Week 5 (retained in Gujarat)
Day 30 [2 July] – Rs. 3,732
Day 31 [3 July] – Rs. 2,219
Day 32 [4 July] – Rs. 12,219
Day 33 [5 July] – Rs. 4,263
Day 34 [6 July] – Rs. 1,598
Day 35 [7 July] – Rs. 2,022
Day 36 [8 July] – Rs. 2,616
Total – Rs. 28,669
GRAND TOTAL (till date) – Rs. 1,81,389
P.S.: The 5th weekend collections were earlier mentioned as Rs. 18,867. These collections have now been corrected and changed to Rs. 18,170.
