You might have heard that SEO juice plays a pivotal role in determining your page rank. If you have been striving towards achieving a good position for any search query on any leading Search Engine, then your SEO strategy needs to be effective and result-oriented. This is where the concept of SEO juice comes into the picture. You can read more on https://canadahustle.com
What is SEO Juice?
In the simplest terms, SEO juice refers to all the positive factors that determine your page rank. In other words, the greater the SEO juice, the higher your website’s page rank and, consequently its position among search listings. The process of maintaining steady SEO juice revolves around link building and managing pages that you’ve redesigned.
Factors that influence link juice
There are several parameters that are capable of influencing the SEO juice of your website. Some of these parameters are discussed below.
Relevance, authority and level of trust of the link passing website: As a matter of fact, outbound links from websites that have higher authority tend to have a higher ranking importance in comparison to websites that have a lower level of authority. The parameter associated with this is known as the domain rank, which is also referred to as the overall website rank.
When the authority of the website has been established by the Search Engine, it moves to its relevancy. In case the link that is passing website has greater authority, then it is said to be an ideal link that is very important if you’re looking to boost your website’s page rank.
Search Engines usually have a list of websites that are considered trustworthy. If a link is passed from such websites to your domain, then you’re deemed to be trustworthy.
Relevance and authority of the link passing web page:
Page rank is one parameter that is associated with every web page. For instance, the home page would certainly have a better page rank compared to other web pages on the site mainly due to the fact that it receives more traffic, has numerous inbound links, has better content as well as great design.
The search engine also takes into consideration the relevancy of web page passing links. For example, if your website is about finance and the web page is about currencies, then the inbound link should be related to currencies.
Location of link on the page: The position at which links are positioned on your website would certainly enhance the relevance of the topic discussed on the page. Links that are placed in the middle of a page, clearly explaining the topic in detail, is deemed to be an ideal location that would provide plenty of SEO juice, says an article on Icy Tales.
Brand Links: Inbound links from websites that have a decent brand name play a pivotal role in search engine rankings. Make sure your website isn’t over-optimized as such websites are often penalized.
Total number of links present on the linking page: The total SEO juice is equally divided among all the web pages to which the page is linked. It is worth mentioning that there is a maximum limit to the number of links on a web page, after which the Search Engine crawler would cease to crawl. Anything between 7 to 10 links on a page is considered optimal.
Distribution of links on a web page: Uneven distribution of links on a web page would lead to adverse consequences with regard to your page rank. The page having numerous inbound links would certainly rank better compared to others. Therefore, it is essential that you spread incoming links throughout the website to get steady SEO juice, which would keep the page rank stable.
How to keep your SEO Juice while overhauling the website?
Website redesigns have catastrophic effects on SEO juice. Google and several other leading search engines associate ranking value with URLs. If the URL of your website changes, the search engine would consider it as a completely new page and as a result of this, your ranking would suffer. When it checks the previously ranked pages, it gets a ‘404 page not found’ error and assumes that the pages are dead.
Using ‘301 redirects’ is considered one of the most efficient ways of preserving SEO juice. This tells the requesting algorithm, usually a search engine crawler, that the URL has been permanently moved to another URL. When the search engine comes across this type of redirect, it takes the SEO juice assigned to the first link and assigns it to the new URL.
