Kannada film Kantara directed and written by Rishab Shetty released recently. The Kannada language release has enjoyed widespread popularity from both audiences and critics. While it does have shortcomings, the film continues to thrive at the box office- adding to its total earnings for every day it goes without collapsing under insurmountable pressure from competitors like Bollywood films Ram Setu or Thank God. Some claim this feat deserves praise for director and screenplay writer, Rishab Shetty; hailing him a masterful filmmaker who had come up with quite a game changer. If that wasn’t enough, according to Amir Khan’s Box Office Formula ‘Kantara’ is an outright blockbuster based on how much money it made!
According to Aamir Khan, to measure a film’s success, you need to see the weekend figures and compare it with the total collection. For example – 3 Idiots had an opening day of Rs. 40 crores followed by a Rs. 202 crore lifetime box office earnings; therefore, this film is doing well based off these numbers because they indicate people are going back to watch it multiple times. If someone takes home 100 crore rupees (Rs) over three days but makes only 200 crore rupees in total then that means they are not doing well because the ratio between opening day and final earnings is less than 1:1.
Here, we take a look at the metric Weekend to Lifetime Multiple. It can be inferred from this analysis that films with a high lifetime average are likely to do well in footfall numbers and will typically stay around for longer periods of time. Of all the popular Indian movies released over the past few years, Kantara comes out on top when it comes to having the highest lifetime average. For example, Kantara has a current Weekend-to-Lifetime Average Multiple of 5.13 when compared to other blockbuster hits like 3 Idiots (4.99), AndhaDhun (4.97), Baahubali 2 – The Conclusion (3.99) or PK (3.57). Similarly when looking at Hindi Movies dubbed in other languages – such as SS Rajamouli’s magnum opus RRR – Kantara outperforms it by .06 points on average.
