With the dynamics of real estate breaking off geographical boundaries, one major challenge is to get and involve investors as well as buyers who are located around the world, this has been a top concern for realtors globally. International SEO is a powerful weapon in this respect because it can help you transfer your real estate business to the international level.
This is where the understanding and use of International SEO can make a huge difference. This article discusses various aspects of International SEO for the real estate sector, and covers everything which can assist you in alluring investors buying property overseas globally.
What is international SEO for real estate?
International SEO for real estate is one of the strategies developed to ensure that other languages and geographical locations are also covered in the optimization of your website content. It entails the use of different SEO strategies that are designed to fit into international search behavior analysis. The idea here is that the visibility of your website in SERPs will improve from various countries and regions so you can catch the attention of potential investors or buyers everywhere.
At the core of this approach lays development and localization country-to-country or language to a specific market content. This can include textual localization of your site in line with the language and regional or linguistic appropriateness for various locations, geo-targeting so as to serve different portions of content which are based on a user’s geolocation.
Real Estate Global SEO Strategies
Leverage geolocation targeting:
Geolocation targeting or geo-targeting implies that content is delivered to individuals using a specific geographical location. This becomes essential in advertisement of real estates at the right time to stay relevant in the market. Through the use of geolocation targeting, it will be possible to make potential investors and buyers in given regions see property listings that suit them, hence their increased likelihoods for engagement and eventual conversion.
A simple way to go about this would be by determining a user’s location, and in turn use the IP addresses or GPS data. After the identification of the user’s location, it is possible to provide them with content or ads targeted at that region.
Develop multilingual content:
Writing the content in a language that is more familiar to your target audience can also be considered as an excellent advantage for a real estate firm. It allows the audience to get precise and accurate property descriptions, and imagine living there themselves which increases chances for successful transactions.
In order to carry out this approach, it is not enough only direct translation of the text but also localizing the content in accordance with cultural features specific peculiarities and traditions typical for a target audience. This process, known as ‘transcreation,’ helps modify the transfer and hold on to its meaning, style of writing and communication photo opportunities.
Leverage local SEO for targeted locations:
The importance of local SEO has a tremendous impact on approaching possible investors and buyers for target locations. It entails devising an optimal strategy aimed at increasing the amount of business derived from Google and similar search engines local country versions.
For a real estate firm, this might entail optimizing the website and all other forms of content to feature in search queries associated with certain cities, states or countries where such properties are situated.
To gain from local SEO services, get list your business on directories such as Google My Business and other real estate listing web pages. Consistency of NAP information is very important across the board for local SEO.
Build high-quality relevant links:
In international SEO, the quality PR relevant links have a great impact on your search engines ranking and visibility. This is done through establishing your sites’ backlinks from other reputable and authoritative websites within the industry or niche.
For real estate providers, this would imply collaboration with the regional property associations or boards of trade or other leading global organizations in the field. Calling upon cooperation with popular bloggers and influencers in the target market segment is another approach to forming good quality links that are also relevant.
Leverage Google Search Console:
Using Google Search Console, you will find out how search giant sees your site and any issues that can impact on its performance in the results. It also gives good information on the search terms that people used to find your site, number of clicks and impressions among other key metrics.
In addition, Google Search Console also allows you to URLs indexing and crawling status which gives the affirmation that your site is displayed for global views. It also gives us ideas on how to improve the more technical aspects of your website, such as ensuring mobile usability and site speed; two important factors in international SEO.
To summarize, the strategy behind international SEO for real estate lies with a solid understanding of language culture and technicalities. It is possible to optimize your website and find clients from any part of the world who can invest in or buy houses by optimizing it, building local citations for SEO; through high-quality relevant links as well as using Google Search Console among other tools. Given the right strategies, it is possible to successfully approach larger audience groups and generate more leads effectively.
