Medical Research presents complex information and statistics in a text-heavy format. That means several pages of black-and-white text, lengthy sentences, plenty of medical jargon, diagrams, and tables.
Unless you’re in the medical field, these papers can often be harsh on the eye and too complex to understand. But that’s where motion graphics come in.
Motion Graphics offer a more promising approach to medical research as the brain can process visual information up to 60,000 times faster than text, meaning that information is more likely to stick in the user’s memory, making these an invaluable tool for conveying medical research.
What Role Do Motion Graphics Play in Visualising Medical Research Findings?
The ability to explain complex medical research isn’t an easy task, but by enlisting a motion graphics company, they can help you to explain even the most complex medical research findings by:
- Ensuring clarity and accessibility – research findings are often complex, and while they can be difficult for the general public to understand, they can be just as hard for fellow medical professionals to get. Animation videos ensure that research can be broken down into digestible chunks, using visual cues such as animations and infographics to make the content more understandable and accessible.
- Telling a story – motion graphics can tell a story very easily with data, by adding in narratives, timelines, and visual aids, they guide viewers through the research process.
- Visualising Data – let’s face it, data isn’t sexy at the best of times, but the one thing motion graphics can do well is showcase the data in a more dynamic platform. This helps the viewer to understand and retain information much better than text on a page.
- Providing Interactivity – the great thing about motion graphics is their ability to incorporate interactivity meaning that viewers can click to access more information or stop and rewind to listen to something again.
- Shareability – researchers can share their videos quickly and easily with a wider audience as videos can be hosted on a webpage or social media platform for maximum reach.
How do Motion Graphics Enhance the Communication of Medical Concepts?
There are numerous complex additives inside the scientific discipline, from information surgical strategies to attending to grips with new scientific studies, that’s why content material ought to be attractive and digestible sufficient to provide medical specialists the satisfactory danger at preserving the statistics.
With motion images and videos, there’s a far higher threat that the records will not be taken in through the viewer but retained inside the brain for longer.
This is because visible elements create a deeper connection between the person and the video, which means that they retain the records an awful lot higher than a fixed of static snapshots or blocks of prolonged text.
Why is Storytelling Crucial in Presenting Medical Research Through Motion Graphics?
Storytelling is so popular in medical research because it connects to people. When a story is told well, it connects with people on an emotional level meaning they retain information better. This is incredibly important for medical research as it allows researchers to convey their findings in a way that is easier for the audience to understand.
By telling a story about the research process, from the initial idea to the conclusion, motion graphics can contextualise data and provide a framework for understanding its significance.
But that’s not all. Storytelling creates a deeper, emotional connection with viewers, making them more curious and engaged – both of which are super important for capturing and keeping their attention.
Through careful storytelling, motion graphics can communicate not only facts and figures but also add context to what that research means in the real world.
How do Motion Graphics Support Knowledge Dissemination in the Medical Field?
Motion Graphics is an important tool in the medical field as this method of information visualisation makes information more accessible, easier to understand, and easier to retain when compared with written information. In context, this method of portraying information can improve the understanding of medical literature and increase the shareability of research articles on various platforms.
The effectiveness of motion graphics within the medical field has been documented, and there is evidence to support that motion graphics reduce the cognitive effort required to understand complex medical research compared to information provided as large chunks of text.
Over the past few years, motion graphics have been used a lot by health organisations such as the NHS to disseminate important information to a breadth of audiences, such as to relay important information about certain medical procedures for hesitant patients.
What Impact Do Motion Graphics Have on Understanding Medical Research Outcomes?
Every day in doctors and hospitals, patients ask clinicians about medical treatments they’ve heard of from social media or the news. To address these questions appropriately, clinicians should assess evidence from leading sources such as medical trials. These papers can often be lengthy and take a few tries to fully understand any implications, which is why motion graphics are more important than ever before in this field.
Because reading medical research can take time, motion graphics are now reigning supreme, as they can convey all the key points and data into a short and engaging video. This helps clinicians gain the key points they need to make an informed decision with patients all while saving time.
Final Thoughts
Medical research can be incredibly complex, and as the volume and public reach of research increases, new ways of communicating findings are necessary to help doctors and medical staff critically engage with research.
By improving traditional ways of learning, as well as exploring new ways to convey information, we can empower clinicians to translate evidence more quickly and efficiently.
