It is looking like a return to the good times for Bollywood with two major successes. After Gangubai Kathiawadi became an unstoppable force after it went past Rs. 100 Crores, The Kashmir Files has joined its ranks in terms of pure ROI ratio – which is impressive given that the Vivek Agnihotri directed film was made on a low budget with little marketing and promotion.
With revenue steadily increasing across Saturday (from Friday collections up to Rs. 8.5 crores), the film seems destined to do well through the weekend- even when considering that it’s playing at only around 700 screens nationwide! With total earnings reading Rs. 12.05 crores through 2 days, there are high hopes for the end result; all thanks to this movie alone! Post that, profits will no doubt start coming from theatrical sales and then comes OTT and satellite rights distribution – which will lead to even more money rolling in; both earnings being solely attributed to this movie alone!
With these hard working days behind us, Kathiawadi is finally starting to show signs of prosperity. Over the weekend, Gangubai Kathiawadi earned roughly 3 crores (more) and now stands at 111.57 crores*- this number surpasses even my own expectations! In just three days we’ve surpassed revenue; whether or not there are any future sales coming in from movie theaters will make no difference to the profit made by the star cast because OTT and Satellite rights ensure that most losses incurred by localized markets will be compensated for by other distributors abroad.
It’s important now to consider what awaits Radheshayam when he releases his Telugu adaptation – as of right now, things aren’t looking too bad since despite opening poorly, single day numbers increased slightly over Friday with 5 crores (more) total being taken in- but it remains unclear how things might change if we continue in our current pattern…
*Estimates. Final numbers awaited
Note: All collections as per production and distribution sources
