Digital marketing has been a great disruption in the advertising industry. It has revolutionized the way advertising works, made it fairly cheaper compared to traditional media, and made it possible for brands to truly take charge of their marketing strategies.
That said, this high level of flexibility in the digital marketing industry has its fair share of pitfalls. Without the right guidance to avoid them, they can hurt your brand or lead to you not getting the most out of your ad investments.
In this article, we delve into some common digital marketing pitfalls and how you can avoid them using CapCut, a web video editor online. Come along for the ride.
Low-Quality Media
Low-quality pictures or videos water down the effectiveness of your advertisements. They deny potential customers the chance to see your products/services at their best. Additionally, they make your brand appear mediocre which is quite injurious to your reputation.
To avoid this, be uncompromising about the quality of media that you use in your marketing campaigns. Insist on high-quality cameras and skilled videography.
Also, keep in mind that even the best quality photos or footage can get compromised during the editing process. CapCut can help you avoid this as it does not downgrade the resolution or any other photo qualities as you edit. It also:
- Allows you to select an output resolution before you export your edited content.
- Has a background remover and an overlay tool that you use to edit out unappealing backgrounds and replace them with better or even branded backgrounds.
Overly Lengthy Videos
Studies show that social media and the modern way of life are leading to shorter concentration spans among audiences. So, it is important to curate your digital marketing content accordingly.
There are two ways to work around this.
The first option is to keep your videos brief. You could try, for instance, to convey your message in two minutes or less. This may also be advantageous because some social media platforms only allow you to upload videos of a certain length. An Instagram reel, for example, can only be 90 seconds long.
This should, however, not limit your creative options. You can use different CapCut video editing techniques to ensure that you deliver your marketing message but still stay within the recommended timeline. Consider:
Alt-text: Free online video editor speed adjuster
- Speeding Things Up
You can use the CapCut speed tool to make your video play at a faster rate and thus appear shorter. The tool is also very nuanced and allows you to adjust to many different speeds.
- Trimming
The trimming tool on CapCut enables you to keep your content concise by cutting out parts of your footage that are not essential to your storytelling.
Unclear Messaging
It is imperative that your marketing content helps your target market:
- Understand the product or service you offer
- Recognize its value advantages
- Relate to your brand
Further, avoid ambiguous or overly generalized statements. For example, if you say that your makeup products are the best in the market, it leaves customers with more questions than answers. You may get more impact and conversions by highlighting the ingredients used in the makeup products and their advantages.
On the technical front, ensure that your videos have clear sound so that the message is audible and understandable. CapCut audio tools offer solutions for this. They enable you to:
- Record and sync voiceovers with your videos during editing.
- Adjust the volume if the voiceover was done during filming.
- Upload a script and use the text-to-speech to convert it into a voice-over. You also get to choose from a variety of natural voices available to execute your voiceovers on CapCut.
Inconsistency
The saying is indeed true. When your brand is out of sight, it can quickly fade from the minds of your target audience. Subsequently, it is important to keep engaging with your customers on social media and other platforms. Make an effort to:
- Create and post content on your pages regularly
- Participate in social media trends through challenges, posts, and social action
- Encourage customers to give feedback and engage them cordially
- Have fairly fast response times to complaints, compliments, and questions that your followers post on your page.
Churning out content regularly is no small task. However, you can lighten that load by using CapCut templates. They are pre-designed for optimal storytelling. You only have to:
- Upload a suitable video or photos for the template you choose
- Customize details such as volume, mood music, or add filters
- Export your video to your preferred social media platform
Unstrategic Effort
Digital marketing is considered successful if you can get your message to your target market and make some sales as a result. You need to be strategic in your marketing efforts to achieve this.
So, what does strategic effort entail?
Choose the Right Marketing Platform
What is the nature of your business? Who is your target market? Which media platforms do they turn to for entertainment or information?
The questions will help you identify the platform where you should post your ads or engaging social content. This is usually more effective and budget-friendly compared to just casting a wide net and hoping it brings returns.
Optimize Your Content for the Platform
Every media platform has unique requirements. Therefore, as you create marketing content, remember to optimize it so that you can easily upload it to your target platform.
CapCut custom ad and video makers make it easy to make ads that are ready for Facebook, Instagram, Tiktok, or YouTube. This amazing editor also has reel makers, YouTube intro and outro makers, and many more tools that will make creating marketing content a breeze.
Final Thoughts
Great marketing has turned many businesses from startups to multimillion ventures. You can accomplish that too if you work strategically, remain responsive to change, and avoid these simple yet costly pitfalls.
