On its opening day, Mohit Suri’s romantic thriller, Malang made a satisfactory beginning at the box-office. According to initial calculations, the film has collected anywhere between Rs. 5.80 to 7 crore, with equal proportion coming from metro and smaller cities. Business trends showed a constant incline through the day, with multiplexes picking up more during the evening and night shows, just as predicted.
The romantic thriller film Malang, featuring Aditya Roy Kapur, Disha Patani and Anil Kapoor, had potential for better pre-release buzz if only its music album had been improved. Music has always been a unique selling point for such films that do not have any bankable stars in the leading roles, especially in the mass market belts. The single screens and multiplexes registered 25-30% occupancy all through the day.
The opinions being voiced are varied, and thus the expected big leap over the weekend is unlikely. Cinema theatres in Delhi have been closed tomorrow due to the elections, thus resulting in a tepid Saturday or even a reduction in the numbers of patrons on Day 2. Malang appears to be on track to reach the Rs. 20 crore mark over the weekend, which can be considered to be a reasonable outcome.
Malang has some formidable competition from Love Aaj Kal next week, which has an audience similar to Malang, especially in metropolitan cities. Unfortunately, the second release of the week, Shikara has met a devastating end to its opening day, collecting only Rs. 75 Lakhs. Reviews of the film are quite divided, meaning its destiny was pretty much sealed on its very first day. As sad as it is, this was pretty much predicted.
