On Tuesday, Chhapaak gained 2.5 crore rupees worth of revenue; it saw a decline in revenue compared to Monday’s profits of Rs. 2.35 crores. Deepika Padukone’s latest release attracted major crowds at only certain multiplexes in metropolitan areas, but that may change for the worse if people grow tired and bored with the cinematography today or tomorrow morning for those particular centers.
The expenses for its production ran into approximately 23 lakhs (1 crore 45 lacs) where as its marketing expenditure runs close to 12 crores (1 lakh 18 lacs). These combine to form the 35 crores (3 crores 85 lacs) budget spent on this movie so far from start-to-finish. Of these funds, about 25 crores have already been made back by selling off broadcasting rights to satellite channels and other broadcasters without fail; although 10 crores remain unpaid for whatever reason despite creative spending methods!
With the exception of commercial success, it’s not hard to see why this film should be viewed by more people. A movie with a leading actress like this deserves to be seen by as many people as possible. So far, the film has made $23.92 million internationally – though its lifetime earning potential is estimated at $40-$50 million. For now, we’ll say that Chhapaak will end up somewhere between $30-$35 million dollars worldwide.
