Recent advanced booking rates for upcoming Indian thriller Bhool Bhulaiyaa 2 are trending high, outselling new releases such as Return of Ravana and Robo 3D together in both terms of number and rupees. After less than a week, the film already tops Rupee (Rs) 20 crore earnings while newer releases such as Return of Ravana haven’t even crossed 10 crore rupees after two weeks. The film stars Kartik Aaryan and Kiara Advani who returns to film for her second time after successfully portraying Mary Kom through Vishal Bharadwaj’s biopic four years ago. Though it might seem like Amitabh Bachchan starrer Hindi Medium is giving it a tough fight because that release opened up earlier last week; but if people want to make money fast during the weekend- this will be where they spend their money on instead!
Bhool Bhulaiyaa 2 is a film targeting both city and rural audiences. Advance ticket sales are higher than other epidemic releases from Bollywood, including popular stars such as 83, Bachchan Paandey, Runway 34, Jayeshbhai Jordaar which indicates potential strength across both audience groups. Increased demand reflects increased investment in the production quality for this film and can be seen through the pre-release discussion surrounding its success. It is likely that there will still be seats available on Friday but only if enough people hear about it prior to showing up at the theater. If discussions among audiences are favorable then it could show similar growth patterns to other successful films such as 83 or Bachchan Paandey when they opened during their respective time periods.
The new film had an opening day box office take of Rs. 12 crore making it the largest opening weekend ever for Kartik Aryan so far. This is an impressive number, but it’s even more amazing when you consider that his co-star Kiara (a newcomer) already has such a strong fan base and this isn’t her first time starring in a major motion picture. It also helps that Babloo Sholay was such a big hit years ago which means there will always be people interested in Anis Bazmee films no matter what they’re about because they know they’re going to at least enjoy themselves watching them; or most likely laugh their asses off too.
