Introduction
The demand for quality software that provides automated testing solutions for e-commerce platforms will be huge in 2023. Industries in the e-commerce market look forward to customer satisfaction and user experience. Both factors are essential in driving forward businesses and brand satisfaction. E-commerce app testing tools such as HeadSpin’s Retail Application testing solution helps retail companies all over the globe give their customers flawless digital experience and improve customer experience.
In this article, we will dive deeper into how automated testing tools help e-commerce platforms with real-life examples.
Benefits of automated testing tools in e-commerce
· Faster product quality check.
Automated tools used for software testing in retail let quality assurance checks be over in a smaller timeline. HeadSpin’s Retail Application testing solution performs e-commerce app testing using an omnichannel testing platform. The manual and automated testing tools for screens and screenless gadgets such as mobile phones, desktop browsers, and edge devices look into and collect information on 100+ performance experience KPIs. Automated testing tools also help engineers meet tight deadlines and make faster releases.
The e-commerce app testing process is enhanced when more time for manual tests is allocated. It also enables digital health monitoring using impact scores and peer benchmarking. All these factors help increase the chances of success for the solution and elevate the user experience. HeadSpin takes its service a notch higher than Lambda Test by enhancing testing experiences for companies of any size, location, and requirements. Their global device infrastructure is cloud hosted.
This feature helps testers proactively test and monitor multiple device performances in real-time globally. With extensive test frameworks that help you avoid manual scripting and vendor lock-in, HeadSpin is the way to go. Unlike LambdaTest, which is compatible only with 11 technologies, HeadSpin is compatible with over 20 testing technologies, such as Charles Proxy, Android Studio, and XCode.
· Better accuracy and proficiency in testing
The software testing industry is saturated with various products offering different functionalities. However, only some are powered by tools that help impact app performance and enhance user engagement. With HeadSpin, you can perfect the digital experience of your application using their data science-driven platform. Their solution in software testing in retail helps developers perform continuous testing with CI/CD integration.
It makes collaborating with engineering teams easier through Session UI. E-commerce app testing platforms such as HeadSpin also use their automated testing tools to achieve easy debugging and get their hands on root cause analysis of the applications. They gather experience insights enabled by AI and help quickly triage and reproduce issues on real devices. You can perfect your application’s digital experience with the help of automated testing tools with HeadSpin.
· Ensure scalability and reliability
Software applications have hit a new high recently as multiple factors, such as scalability and robustness of their platforms, have come into play. The aspect of scalability comes into play by monitoring the performance of an application and handling increased traffic while maintaining a level of performance. E-commerce app testing tools that cater to performance regression monitoring and synthetic testing for critical services improve the chances for global scaling and empower the chances of site reliability engineers.
This, in turn, also increases the reliability factor of such e-commerce applications. HeadSpin’s Retail Application testing solution has automated testing tools for these factors. Unlike Lambda Test, the HeadSpin platform possesses regression intelligence tools and provides performance insights to give testers access to the power of presenting enriched user experience to the world. Users have an effortless online experience and are likely to return for more.
· Ensuring cost efficiency.
E-commerce app testing tools of HeadSpin ensure fast triage. This helps speed up product releases and improve the cost-efficiency quotient.
Real-life examples of automated testing helping e-commerce platforms
· Optimize performance by detecting performance regressions
India’s second-largest e-commerce platform expressed its wish to achieve a better customer user experience on the company application. They also wanted to analyze the time taken to launch the application to ensure smooth and fast delivery of their services and analyze the performance regression of the app. E-commerce app testing of the HeadSpin platform helped this company identify the data points that helped in a faster application launch. HeadSpin also deployed NimbleApp to investigate the application performance.
This helped detect root causes that helped solve the mystery of app crashes. The company found several scenarios of bottlenecks and two serious regressions in its application with HeadSpin’s NimbleApp. The e-commerce organization also diminished the loading time of its application with HeadSpin tools for software testing in retail applications.
· Increase user retention and user engagement
Users often need help to abandon their shopping carts on various e-commerce applications due to application load time. If the load time lasts more than 3 secs, 7.57% of the potential customers will abandon an app. This scenario generates approximately $1.36 billion in lost revenue annually.
The department store retail chain giant in the United States wanted to evaluate their application performance on multiple devices and across carrier networks. They also wanted to improve user retention and engagement through their application. The company used HeadSpin’s tools for software testing in retail applications to test the application performance on real devices and networks. Automated testing tools by HeadSpin were also used in this scenario for regression tests to perform 3000 tests on multiple devices. In the end, the organization improves the user retention of their application by 39% on iOS devices and 64% on Android devices. E-commerce app testing tools of the HeadSpin platform also enhanced their user engagement.
Conclusion
Automated testing tools have flooded the market for testing e-commerce applications in 2023. However, only some provide an environment that helps e-commerce companies improve their application and give better results in brand building. The market for software testing in retail applications is yet to go a long way. E-commerce app testing platforms such as HeadSpin pushes the envelope further by offering an end-to-end testing platform that improves the visibility of your app. It also contributes to your application’s security, flexibility, stability, and portability.
