The gambling platform is now the exclusive partner of the Argentine Football Association (AFA) in Asia, joining its regional sponsors. This collaboration will provide new opportunities for the AFA to expand its international presence and participation in all sporting events in the region alongside Parimatch.
The AFA has been actively seeking new markets and formed partnerships with over 55 commercial organizations. They are also enhancing their digital content strategy, including social media in five languages, to attract a larger following.
Thanks to the partnership with Parimatch, fans will have the chance to participate in various official events, win t-shirts with autographs of the star players of the Argentine national team, and experience unforgettable moments during matches.
AFA President Claudio Tapia thanked Parimatch for becoming a regional sponsor in Asia for the Argentine football family. He emphasized that this collaboration will enhance the AFA’s standing in global football and enable them to effectively engage in Asian markets.
AFA’s Commercial and Marketing Director Leandro Petersen also shared his excitement regarding the recent partnership: “We are thrilled to announce our collaboration with Parimatch in the Asian region. This alliance with the industry leader will bolster our international presence and facilitate the growth of our fan base in the region.”
Parimatch, in turn, shared their enthusiasm for signing the agreement: “We are so proud to be the regional sponsor of the AFA in Asia. This partnership strengthens our commitment to growing football in the region and providing a unique experience for our customers. Working with the AFA allows us to expand our brands and actively engage with football fans in Asia.”
Through strategic partnerships with leading football organizations such as the AFA, Parimatch promotes sports globally and football culture in Asia, bringing football fans closer to their favourite clubs and national teams.
Parimatch plays an important role in developing sports culture in the region. The partnership with the AFA gives its users exclusive access to events and products related to Argentine football, reinforcing the commitment to sports in Asia.
The partnership between Parimatch and the AFA showcases the positive impact strategic alliances can have on the growth of the sports industry. Parimatch continuously seeks out fresh opportunities for advancement and progress, making this collaboration a significant move in that direction. This joint effort is set to bring about lots of new possibilities for Parimatch users.
