Why be careful when choosing your Adwords agency?
An agency that can sell Google Adwords services has a Google partner certification and offers you various optimizations for an existing account with the associated strategy or for a new account relevant recommendations to get off to a good start on Google Adwords (whether in sponsored links, Google Shopping or even in Display). You will find it either on Google in SEO results for those who have worked on natural referencing or in Adwords ads. Feel free to seek opinions on the agency before asking for a proposal.
As a business owner or marketing manager, choosing the proper Google AdWords management agency for your business can seem daunting.
You may not know Google Ads in detail, but if you want to invest your digital marketing budget wisely, you must use Google Ads campaigns in your lead acquisition or e-commerce strategy.
Many agencies offer all possible services, have no specialties, and may have only one certified person in their team. Working with a reputable AdWords management agency can benefit you, but how can you be sure your Working Company is as good as they claim?
What to look for?
Depending on the Company, the quality of the service provided, the communication, the reporting and simply the know-how can vary enormously.
Here are nine questions you could ask to understand how the relationship will work and how likely they are to achieve your goals:
Is it a trusted AdWords management agency?
Some less transparent Google Ads agencies must provide direct access to clients’ Google Ads & Analytics accounts and data.
If you have any offers from these companies, you should be careful, as this is a warning sign when choosing an AdWords management agency.
Since cooperation is one of the foundations of successful Google Ads campaigns, having both parties on the same page is one of the most important things. You should get an idea of what the experts are doing with the campaigns and give them constructive feedback occasionally.
Remember: Look for agencies that give you full admin access. Professional agencies typically create Google Ads accounts that the client owns. This way, you will also have access to the entire account history. You can be sure the Google Ads agency is not charging hidden fees or showing your ads with a minimal budget to ensure a more significant income.
Who will be the Google Ads account manager?
When looking to hire a AdWords management agency, make sure you know who is the person who will be in charge of your account and your campaigns.
Many agencies are outsourcing the work to other contractors or foreign workers and not doing much to optimize them.
A disadvantage of this type of partnership is that the reactivity will be low during your requests for promotions, modifications…
This can be a significant brake because something is always happening in your Google Ads accounts, and it is constantly evolving.
Communication can sometimes be too slow when you want to make quick changes.
Takeaway: Look for agencies with dedicated account managers with Google Ads certifications. You should feel comfortable with the agency and trust their expertise and experience.
What is the experience of the SEA agency?
It is not every time possible to list down all the names of the Companies clients, but it is interesting to have an overview of the companies with which the agency has already worked.
You can even ask them if they can give you old or current working clients you could contact and tell them about their experience with the Google Ads agency.
It is a trust indicator if the agency has added client testimonials to their website.
Takeaway: Look for agencies that have experience working with large Google Ads accounts, have received positive reviews from other clients, and could even increase your revenue.
Does the Adwords agency know Google Analytics?
Marketers don’t rely solely on data from Google Ads. They obtain information about your ads and your website during the analysis of your Google Analytics account; this allows, for example, to be based on the existing conversion rate in SEO to estimate the CPA (cost per acquisition) Adwords. They will also check the configuration to report conversion data on Adwords correctly.
Remember: Make sure the agency is familiar with google analytics and can configure and check conversions.
Find the best Google AdWords management agency.
Now that you know some essential points to choose the right Google Ads agency or freelance Adwords consultant, do it!
You’ll be surprised at the positive change an experienced Google Ads Specialist can bring to your business.